Digital Visibility Score: 65 / 100 · Rank 6 of 41
Measured 29 August 2026 via the PYC Gloucester Accountant Digital Visibility Index. Every figure is objective and reproducible from the methodology . Spotted an error? Request a correction .
Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.
Pillar performance against the sector median. Bars right of centre are above the median, left are below.
Speed & CWV not measured Technical +13 Local presence +4 Visibility +29 AI search presence +20 Content & trust +33
These are specific, checkable faults on the site — not opinions about it.
Worth fixing No XML sitemap found Search engines have to discover every page by following links. On a small site that is survivable; on a large one it is not. Worth knowing The site has not changed in a long time The homepage last reported a change 8 years ago.
Ranks for 10 of 12 keywords, average position 11.7, in the local 3-pack for 0 keywords.
Keyword Position accountants Gloucester #1 chartered accountants Gloucester #1 best accountants Gloucester #2 small business accountant Gloucester #7 tax advisor Gloucester #3 bookkeeping Gloucester #20 self assessment help Gloucester not in top 100 company accounts Gloucester #1 payroll services Gloucester #26 accountants Quedgeley #31 accountants Hucclecote #25 bookkeeping Quedgeley not in top 100
This firm against the sector median and the index leader, Griffiths Marshall, on every pillar.
Technical 88 Local presence 83 Visibility 42 AI search presence 20 Content & trust 87
Randall & Payne LLP trails Griffiths Marshall by 61 points across 3 pillars, but 87% of that is AI search presence and Content & trust alone. It already matches or beats the leader on Technical, Local presence.
Ranked between #11 and #20 — one page from the first, ordered by how close.
#20
1 position sits between #11 and #20 — one page away, and the cheapest ranking work available to this firm.
Named in 1 of 5 AI answers. A domain citation is stronger evidence than a name mention.
✓ Who are the best accountants in Gloucester? cited by domain ✗ Which accountant in Gloucester would you recommend for a small business? ✗ Top rated chartered accountants in Gloucester ✗ I need an accountant in Gloucester - who should I contact? ✗ Best accountants in Quedgeley, Gloucester
Google Business Profile.
Rating 4.4 / 5 Reviews 11 Locations 2 Reviews in last 90 days 1 Address matches website yes
What each score is made of. Every input here is in the open dataset , so the arithmetic can be checked rather than taken on trust.
Pillar Score Made up of Content & trust 87 about page: yes · team page: yes · credentials: yes · blog or news: yes · homepage: 2,090 words · last changed: 2906 days ago Visibility 42 ranks for 10 of 12 keywords · average position 11.7 · local 3-pack: 0 Local presence 83 11 reviews · rated 4.4 · 1 new in 90 days Technical 88 HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: no · structured data: yes
No pillar falls materially below the sector median this quarter.
Griffiths Marshall leads the index with 73/100. The largest gaps are: AI search presence (20 vs 60); Content & trust (87 vs 100).
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Restart Google review generation and complete the Business Profile to close the local-pack gap.
The firms nearest Randall & Payne LLP in this ranking, beyond the two either side.
Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology .
Companies House Company OC345710 · 17.3 years old · active Real-user speed (CrUX) Too little traffic to appear in Chrome’s public dataset Lighthouse (lab, mobile) Performance 52 · accessibility 85 · best practices 78 · SEO 92 — biggest losses: Reduce JavaScript execution time; Render-blocking requests; Largest Contentful Paint Google profile detail 1 photo · unclaimed · no description · no hours listed Backlinks 428 referring domains · 1434 links · rank 256 · 1516 broken Site structure 1 pages crawled · 236 internal links per page · reachable in: contact 1 click, about 1 click, services 1 click · 5% of links use a generic anchor
Randall & Payne LLP’s lowest-scoring pillars among those we publish remediation guidance for:
How this is measured: see the index methodology , and the statistical methods behind each pillar. This index is published by PYC ; if you want this score moved, start here .