Measured 29 August 2026 via the PYC Gloucester Accountant Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.
These are specific, checkable faults on the site — not opinions about it.
Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.
Worth fixingVery little published contentThe homepage carries 303 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.
This firm against the sector median and the index leader, Griffiths Marshall, on every pillar.
Technical
75
Local presence
88
Visibility
28
AI search presence
80
Content & trust
54
this firm sector median leader
APS Accounting trails Griffiths Marshall by 81 points across 3 pillars, but 84% of that is Content & trust and Visibility alone. It already matches or beats the leader on Local presence, AI search presence.
Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.
Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.
Companies House
No confident match on the registered name
Real-user speed (CrUX)
Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)
Performance 69 · accessibility 63 · best practices 70 · SEO 100 — biggest losses: Document does not have a main landmark.; Use efficient cache lifetimes; Serves images with low resolution
Google profile detail
8 photos · claimed · no description · hours listed · 0 of 16 reviews are one star
Backlinks
81 referring domains · 111 links · rank 89
Site structure
1 pages crawled · 13 internal links per page · reachable in: contact 1 click, about 1 click, services 1 click · 0% of links use a generic anchor · 6 sitemap pages not reachable by following links
APS Accounting’s lowest-scoring pillars among those we publish remediation guidance for:
Visibility (28/100) and Content & trust (54/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing these pillars: visibility, content & trust.