Griffiths Marshall — Gloucester Accountant Digital Visibility Score

Digital Visibility Score: 73 / 100 · Rank 1 of 41

Digital Visibility Score73/100Rank 1 of 41 · top 1%Problems found1Structured data present, but no LocalBusiness markupOne page from the first6Closest: accountants Quedgeley at #11Furthest behind-8Local presence: 71 against a sector median of 79

Measured 29 August 2026 via the PYC Gloucester Accountant Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	—	65.5	not measured
Technical	88	75	+13
Local presence	71	79	−8
Visibility	50	13	+37
AI search presence	60	0	+60
Content & trust	100	54	+46

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		not measured
Technical		+13
Local presence		-8
Visibility		+37
AI search presence		+60
Content & trust		+46

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.

Where this firm ranks

Ranks for 12 of 12 keywords, average position 12.7, in the local 3-pack for 0 keywords.

Keyword	Position
accountants Gloucester	#12
chartered accountants Gloucester	#13
best accountants Gloucester	#26
small business accountant Gloucester	#18
tax advisor Gloucester	#9
bookkeeping Gloucester	#4
self assessment help Gloucester	#2
company accounts Gloucester	#19
payroll services Gloucester	#1
accountants Quedgeley	#11
accountants Hucclecote	#24
bookkeeping Quedgeley	#13

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

accountants Quedgeley		#11
accountants Gloucester		#12
chartered accountants Gloucester		#13
bookkeeping Quedgeley		#13
small business accountant Gloucester		#18
company accounts Gloucester		#19

6 positions sit between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 3 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✓	Who are the best accountants in Gloucester?	cited by domain
✗	Which accountant in Gloucester would you recommend for a small business?
✓	Top rated chartered accountants in Gloucester	cited by domain
✓	I need an accountant in Gloucester - who should I contact?	cited by domain
✗	Best accountants in Quedgeley, Gloucester

Local presence

Google Business Profile.

Rating	3.5 / 5
Reviews	2
Locations	1
Reviews in last 90 days	0
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	100	about page: yes · team page: yes · credentials: yes · blog or news: yes · homepage: 1,243 words
Visibility	50	ranks for 12 of 12 keywords · average position 12.7 · local 3-pack: 0
Local presence	71	2 reviews · rated 3.5 · 0 new in 90 days
Technical	88	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

• No pillar falls materially below the sector median this quarter.

Top fixes (ranked by impact)

1. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
2. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
3. Restart Google review generation and complete the Business Profile to close the local-pack gap.

Firms ranked near this one

The firms nearest Griffiths Marshall in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
APS Accounting	#3	67/100	2 places below you
Accountx	#4	66/100	3 places below you
Pitt Godden & Taylor LLP	#5	65/100	4 places below you
Randall & Payne LLP	#6	65/100	5 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	Company 06439816 · 18.8 years old · active · SIC 69201
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 59 · accessibility 80 · best practices 73 · SEO 92 — biggest losses: `[user-scalable="no"]` is used in the `<meta name="viewport">` element or the `[maximum-scale]` attribute is less than 5.; Largest Contentful Paint; Network dependency tree
Google profile detail	1 photo · unclaimed · no description · hours listed
Backlinks	99 referring domains · 351 links · rank 189
Site structure	2 pages crawled · 56.5 internal links per page · reachable in: contact 1 click, about 1 click, team 1 click, services 1 click · 8% of links use a generic anchor

Where to get this fixed

Griffiths Marshall’s lowest-scoring pillars among those we publish remediation guidance for:

• Visibility (50/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
• AI search presence (60/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

Top of the index Full indexAll 41 firms ↓ Ranked belowiLex Accountancy Services Limited#2 · 68/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.