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Reed & Co Accountants — Gloucester Accountant Digital Visibility Score

Digital Visibility Score: 65 / 100 · Rank 7 of 41

Measured 29 August 2026 via the PYC Gloucester Accountant Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.
PillarScoreMedianvs median
Speed & CWV5965.5−6.5
Technical7575level
Local presence8779+8
Visibility5213+39
AI search presence400+40
Content & trust6754+13
Pillar performance against the sector median. Bars right of centre are above the median, left are below.
Speed & CWV-6.5
Technical0
Local presence+8
Visibility+39
AI search presence+40
Content & trust+13
These are specific, checkable faults on the site — not opinions about it.
  • Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.
Ranks for 10 of 12 keywords, average position 34.8, in the local 3-pack for 6 keywords.
KeywordPosition
accountants Gloucester#27
chartered accountants Gloucester#34
best accountants Gloucester#27
small business accountant Gloucester#30
tax advisor Gloucester#24
bookkeeping Gloucester#35
self assessment help Gloucesternot in top 100
company accounts Gloucester#29
payroll services Gloucester#40
accountants Quedgeley#60
accountants Hucclecote#42
bookkeeping Quedgeleynot in top 100
This firm against the sector median and the index leader, Griffiths Marshall, on every pillar.
Technical75
Local presence87
Visibility52
AI search presence40
Content & trust67

this firm sector median leader

Reed & Co Accountants trails Griffiths Marshall by 66 points across 3 pillars, but 80% of that is Content & trust and AI search presence alone. It already matches or beats the leader on Local presence, Visibility.

Named in 2 of 5 AI answers. A domain citation is stronger evidence than a name mention.
Who are the best accountants in Gloucester?
Which accountant in Gloucester would you recommend for a small business?cited by domain
Top rated chartered accountants in Gloucester
I need an accountant in Gloucester - who should I contact?cited by domain
Best accountants in Quedgeley, Gloucester
Google Business Profile.
Rating5 / 5
Reviews15
Locations1
Reviews in last 90 days0
Address matches websiteyes
Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.
  • thank you paul2
  • communication2
  • invaluable asset2
  • team2
  • accountants2
What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.
PillarScoreMade up of
Content & trust67about page: yes · team page: no · credentials: no · blog or news: yes · homepage: 1,424 words · last changed: 18 days ago
Visibility52ranks for 10 of 12 keywords · average position 34.8 · local 3-pack: 6
Local presence8715 reviews · rated 5 · 0 new in 90 days
Technical75HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: no
  • No pillar falls materially below the sector median this quarter.

Griffiths Marshall leads the index with 73/100. The largest gaps are: Content & trust (67 vs 100); AI search presence (40 vs 60); Technical (75 vs 88).

  1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
  2. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
  3. Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.
The firms nearest Reed & Co Accountants in this ranking, beyond the two either side.
FirmRankScoreWhy it is here
Pitt Godden & Taylor LLP#565/1002 places above you
Original Accountancy Limited#964/1002 places below you
Accountx#466/1003 places above you
Gloucestersphere Accountants Limited#1063/1003 places below you
Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.
Companies HouseNo confident match on the registered name
Real-user speed (CrUX)Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)Performance 71 · accessibility 84 · best practices 96 · SEO 92 — biggest losses: Background and foreground colors do not have a sufficient contrast ratio.; Browser errors were logged to the console; Render-blocking requests
Google profile detail3 photos · claimed · no description · hours listed · 0 of 15 reviews are one star
Backlinks159 referring domains · 242 links · rank 166 · 145 broken
Site structure25 pages crawled · 52.1 internal links per page · reachable in: contact 1 click, about 1 click, services 1 click · 0% of links use a generic anchor

Reed & Co Accountants’s lowest-scoring pillars among those we publish remediation guidance for:


How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.