Clarke & Co. — Gloucester Accountant Digital Visibility Score

Digital Visibility Score: 57 / 100 · Rank 16 of 41

Digital Visibility Score57/100Rank 16 of 41 · top 37%Problems found2No structured data on the homepageOne page from the first1Closest: bookkeeping Quedgeley at #15Furthest behind-9Content & trust: 45 against a sector median of 54

Measured 29 August 2026 via the PYC Gloucester Accountant Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	70	65.5	+4.5
Technical	75	75	level
Local presence	87	79	+8
Visibility	38	13	+25
AI search presence	0	0	level
Content & trust	45	54	−9

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+4.5
Technical		0
Local presence		+8
Visibility		+25
AI search presence		0
Content & trust		-9

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.
• Worth fixingVery little published contentThe homepage carries 184 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.

Where this firm ranks

Ranks for 9 of 12 keywords, average position 49.9, in the local 3-pack for 0 keywords.

Keyword	Position
accountants Gloucester	#62
chartered accountants Gloucester	#72
best accountants Gloucester	#63
small business accountant Gloucester	#35
tax advisor Gloucester	#52
bookkeeping Gloucester	#70
self assessment help Gloucester	not in top 100
company accounts Gloucester	#43
payroll services Gloucester	not in top 100
accountants Quedgeley	#37
accountants Hucclecote	not in top 100
bookkeeping Quedgeley	#15

The gap to the leader

This firm against the sector median and the index leader, Griffiths Marshall, on every pillar.

Technical		75
Local presence		87
Visibility		38
AI search presence		0
Content & trust		45

this firm sector median leader

Clarke & Co. trails Griffiths Marshall by 140 points across 4 pillars, but 82% of that is AI search presence and Content & trust alone. It already matches or beats the leader on Local presence.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

bookkeeping Quedgeley

#15

1 position sits between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best accountants in Gloucester?
✗	Which accountant in Gloucester would you recommend for a small business?
✗	Top rated chartered accountants in Gloucester
✗	I need an accountant in Gloucester - who should I contact?
✗	Best accountants in Quedgeley, Gloucester

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	8
Locations	1
Reviews in last 90 days	1
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	45	about page: yes · team page: no · credentials: yes · blog or news: no · homepage: 184 words
Visibility	38	ranks for 9 of 12 keywords · average position 49.9 · local 3-pack: 0
Local presence	87	8 reviews · rated 5 · 1 new in 90 days
Technical	75	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: no

Key findings

• No pillar falls materially below the sector median this quarter.

How this compares to the leader

Griffiths Marshall leads the index with 73/100. The largest gaps are: AI search presence (0 vs 60); Content & trust (45 vs 100); Technical (75 vs 88).

Top fixes (ranked by impact)

1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
2. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
3. Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Clarke & Co. in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
LNH Management Solutions Limited	#14	59/100	2 places above you
Harper Sheldon	#18	56/100	2 places below you
KJaccountants	#13	59/100	3 places above you
Abaqus	#19	55/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 68 · accessibility 68 · best practices 78 · SEO 92 — biggest losses: Use efficient cache lifetimes; Avoid multiple page redirects; Heading elements are not in a sequentially-descending order
Google profile detail	1 photo · claimed · has a description · hours listed · 0 of 8 reviews are one star
Backlinks	38 referring domains · 58 links · rank 66
Site structure	1 pages crawled · 7 internal links per page · 0% of links use a generic anchor · 7 sitemap pages not reachable by following links
Sitemap	8 URLs listed

Where to get this fixed

Clarke & Co.’s lowest-scoring pillars among those we publish remediation guidance for:

• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
• Visibility (38/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

↑ Ranked abovePBT Accountancy Limited#15 · 59/100 Full indexAll 41 firms ↓ Ranked belowBrothertons#17 · 56/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.