Abaqus — Gloucester Accountant Digital Visibility Score

Digital Visibility Score: 55 / 100 · Rank 19 of 41

Digital Visibility Score55/100Rank 19 of 41 · top 45%Problems found1No structured data on the homepage

Measured 29 August 2026 via the PYC Gloucester Accountant Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	73	65.5	+7.5
Technical	75	75	level
Local presence	81	79	+2
Visibility	17	13	+4
AI search presence	0	0	level
Content & trust	71	54	+17

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+7.5
Technical		0
Local presence		+2
Visibility		+4
AI search presence		0
Content & trust		+17

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.

Where this firm ranks

Ranks for 4 of 12 keywords, average position 58.8, in the local 3-pack for 0 keywords.

Keyword	Position
accountants Gloucester	#40
chartered accountants Gloucester	#65
best accountants Gloucester	#47
small business accountant Gloucester	not in top 100
tax advisor Gloucester	not in top 100
bookkeeping Gloucester	not in top 100
self assessment help Gloucester	not in top 100
company accounts Gloucester	not in top 100
payroll services Gloucester	not in top 100
accountants Quedgeley	#83
accountants Hucclecote	not in top 100
bookkeeping Quedgeley	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Griffiths Marshall, on every pillar.

Technical		75
Local presence		81
Visibility		17
AI search presence		0
Content & trust		71

this firm sector median leader

Abaqus trails Griffiths Marshall by 135 points across 4 pillars, but 69% of that is AI search presence and Visibility alone. It already matches or beats the leader on Local presence.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best accountants in Gloucester?
✗	Which accountant in Gloucester would you recommend for a small business?
✗	Top rated chartered accountants in Gloucester
✗	I need an accountant in Gloucester - who should I contact?
✗	Best accountants in Quedgeley, Gloucester

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	2
Locations	1
Reviews in last 90 days	0
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	71	about page: yes · team page: no · credentials: yes · blog or news: yes · homepage: 165 words · last changed: 23 days ago
Visibility	17	ranks for 4 of 12 keywords · average position 58.8 · local 3-pack: 0
Local presence	81	2 reviews · rated 5 · 0 new in 90 days
Technical	75	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: no

Key findings

No pillar falls materially below the sector median this quarter.

How this compares to the leader

Griffiths Marshall leads the index with 73/100. The largest gaps are: AI search presence (0 vs 60); Visibility (17 vs 50); Content & trust (71 vs 100).

Top fixes (ranked by impact)

Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Abaqus in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Brothertons	#17	56/100	2 places above you
MBS Accountants	#21	53/100	2 places below you
Clarke & Co.	#16	57/100	3 places above you
The Alanbrookes Group	#22	53/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	Company 10443570 · 9.8 years old · active · SIC 69201, 69202, 69203, 82110
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 80 · accessibility 90 · best practices 100 · SEO 100 — biggest losses: `<frame>` or `<iframe>` elements do not have a title; Reduce unused JavaScript; Reduce unused CSS
Google profile detail	10 photos · claimed · has a description · hours listed
Backlinks	65 referring domains · 172 links · rank 162
Site structure	25 pages crawled · 106.6 internal links per page · reachable in: contact 1 click, about 1 click, services 1 click · 0% of links use a generic anchor
Sitemap	70 URLs listed

Where to get this fixed

Abaqus’s lowest-scoring pillars among those we publish remediation guidance for:

AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
Visibility (17/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.