ITS Cheltenham — Cheltenham Construction Digital Visibility Score

Digital Visibility Score: 57 / 100 · Rank 7 of 52

Digital Visibility Score57/100Rank 7 of 52 · top 12%Problems found1The site has not changed in a long time

Measured 29 August 2026 via the PYC Cheltenham Construction Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	63	63	level
Technical	100	75	+25
Local presence	89	76	+13
Visibility	0	0	level
AI search presence	0	0	level
Content & trust	70	40	+30

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		0
Technical		+25
Local presence		+13
Visibility		0
AI search presence		0
Content & trust		+30

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth knowingThe site has not changed in a long timeThe homepage last reported a change 3.8 years ago.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
builders Cheltenham	not in top 100
construction companies Cheltenham	not in top 100
best builders Cheltenham	not in top 100
house extensions Cheltenham	not in top 100
loft conversions Cheltenham	not in top 100
new build developers Cheltenham	not in top 100
commercial construction Cheltenham	not in top 100
groundworks contractors Cheltenham	not in top 100
renovation builders Cheltenham	not in top 100
builders Montpellier	not in top 100
builders Charlton Kings	not in top 100
construction Montpellier	not in top 100

The gap to the leader

This firm against the sector median and the index leader, The Little Conservatory Company LTD, on every pillar.

Speed & CWV		63
Technical		100
Local presence		89
Visibility		0
AI search presence		0
Content & trust		70

this firm sector median leader

ITS Cheltenham trails The Little Conservatory Company LTD by 72 points across 4 pillars, but 72% of that is Visibility and Content & trust alone. It already matches or beats the leader on Technical, AI search presence.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best builders in Cheltenham?
✗	Which construction company in Cheltenham would you recommend for an extension?
✗	Top rated building contractors in Cheltenham
✗	I need a builder in Cheltenham - who should I contact?
✗	Best construction firms in Montpellier, Cheltenham

Local presence

Google Business Profile.

Rating	3.9 / 5
Reviews	33
Locations	1
Reviews in last 90 days	0
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

work4
finding work2
telehandler driver2
communication2
number2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	70	about page: yes · team page: no · credentials: yes · blog or news: yes · homepage: 1,534 words · last changed: 1405 days ago
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	89	33 reviews · rated 3.9 · 0 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

No pillar falls materially below the sector median this quarter.

How this compares to the leader

The Little Conservatory Company LTD leads the index with 68/100. The largest gaps are: Visibility (0 vs 31); Content & trust (70 vs 91); Speed & CWV (63 vs 75).

Top fixes (ranked by impact)

Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.

Firms ranked near this one

The firms nearest ITS Cheltenham in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Leckhampton Builders Ltd	#5	58/100	2 places above you
KFM Construction	#9	55/100	2 places below you
DP Carpentry and Building Ltd	#4	61/100	3 places above you
Newland Homes Ltd	#10	54/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 38 · accessibility 89 · best practices 74 · SEO 100 — biggest losses: Does not use HTTPS; Reduce unused JavaScript; Links do not have a discernible name
Google profile detail	27 photos · claimed · has a description · hours listed · 8 of 33 reviews are one star
Backlinks	128 referring domains · 830 links · rank 175 · 3 broken
Site structure	1 pages crawled · 94 internal links per page · reachable in: contact 1 click, about 1 click · 0% of links use a generic anchor

Where to get this fixed

ITS Cheltenham’s lowest-scoring pillars among those we publish remediation guidance for:

Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.