Newland Homes Ltd — Cheltenham Construction Digital Visibility Score

Digital Visibility Score: 54 / 100 · Rank 10 of 52

Digital Visibility Score54/100Rank 10 of 52 · top 18%Problems found2Structured data present, but no LocalBusiness markupFurthest behind-13Speed & CWV: 50 against a sector median of 63

Measured 29 August 2026 via the PYC Cheltenham Construction Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	50	63	−13
Technical	88	75	+13
Local presence	83	76	+7
Visibility	31	0	+31
AI search presence	0	0	level
Content & trust	53	40	+13

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-13
Technical		+13
Local presence		+7
Visibility		+31
AI search presence		0
Content & trust		+13

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.
• Worth knowingThe site has not changed in a long timeThe homepage last reported a change 4.7 years ago.

Where this firm ranks

Ranks for 1 of 12 keywords, average position 2, in the local 3-pack for 0 keywords.

Keyword	Position
builders Cheltenham	not in top 100
construction companies Cheltenham	not in top 100
best builders Cheltenham	not in top 100
house extensions Cheltenham	not in top 100
loft conversions Cheltenham	not in top 100
new build developers Cheltenham	#2
commercial construction Cheltenham	not in top 100
groundworks contractors Cheltenham	not in top 100
renovation builders Cheltenham	not in top 100
builders Montpellier	not in top 100
builders Charlton Kings	not in top 100
construction Montpellier	not in top 100

The gap to the leader

This firm against the sector median and the index leader, The Little Conservatory Company LTD, on every pillar.

Speed & CWV		50
Technical		88
Local presence		83
Visibility		31
AI search presence		0
Content & trust		53

this firm sector median leader

Newland Homes Ltd trails The Little Conservatory Company LTD by 89 points across 4 pillars, but 71% of that is Content & trust and Speed & CWV alone. It already matches or beats the leader on Visibility, AI search presence.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best builders in Cheltenham?
✗	Which construction company in Cheltenham would you recommend for an extension?
✗	Top rated building contractors in Cheltenham
✗	I need a builder in Cheltenham - who should I contact?
✗	Best construction firms in Montpellier, Cheltenham

Local presence

Google Business Profile.

Rating	3.3 / 5
Reviews	19
Locations	1
Reviews in last 90 days	0
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

• sales team4
• buying experience3
• office3
• responsiveness2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	53	about page: yes · team page: no · credentials: no · blog or news: yes · homepage: 1,350 words · last changed: 1698 days ago
Visibility	31	ranks for 1 of 12 keywords · average position 2 · local 3-pack: 0
Local presence	83	19 reviews · rated 3.3 · 0 new in 90 days
Technical	88	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

• Speed & CWV: 50/100, below the sector median of 63.

How this compares to the leader

The Little Conservatory Company LTD leads the index with 68/100. The largest gaps are: Content & trust (53 vs 91); Speed & CWV (50 vs 75); Local presence (83 vs 97).

Top fixes (ranked by impact)

1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
2. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
3. Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.

Firms ranked near this one

The firms nearest Newland Homes Ltd in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Perks Building Contractors Ltd	#8	56/100	2 places above you
Eleven Builders Ltd	#12	53/100	2 places below you
ITS Cheltenham	#7	57/100	3 places above you
Old Yard	#13	51/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 51 · accessibility 75 · best practices 78 · SEO 100 — biggest losses: Reduce unused JavaScript; Select elements do not have associated label elements.; Minimize main-thread work
Google profile detail	36 photos · claimed · has a description · hours listed · 8 of 19 reviews are one star
Backlinks	150 referring domains · 2438 links · rank 183 · 7 broken
Site structure	2 pages crawled · 102 internal links per page · reachable in: contact 1 click, about 1 click · 14% of links use a generic anchor

Where to get this fixed

Newland Homes Ltd’s lowest-scoring pillars among those we publish remediation guidance for:

• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
• Visibility (31/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

↑ Ranked aboveKFM Construction#9 · 55/100 Full indexAll 52 firms ↓ Ranked belowRyan Meadows Group LTD#11 · 54/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.