Old Yard — Cheltenham Construction Digital Visibility Score

Digital Visibility Score: 51 / 100 · Rank 13 of 52

Digital Visibility Score51/100Rank 13 of 52 · top 24%Furthest behind-20Local presence: 56 against a sector median of 76

Measured 29 August 2026 via the PYC Cheltenham Construction Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	75	63	+12
Technical	100	75	+25
Local presence	56	76	−20
Visibility	0	0	level
AI search presence	0	0	level
Content & trust	—	40	not measured

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+12
Technical		+25
Local presence		-20
Visibility		0
AI search presence		0
Content & trust		not measured

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
builders Cheltenham	not in top 100
construction companies Cheltenham	not in top 100
best builders Cheltenham	not in top 100
house extensions Cheltenham	not in top 100
loft conversions Cheltenham	not in top 100
new build developers Cheltenham	not in top 100
commercial construction Cheltenham	not in top 100
groundworks contractors Cheltenham	not in top 100
renovation builders Cheltenham	not in top 100
builders Montpellier	not in top 100
builders Charlton Kings	not in top 100
construction Montpellier	not in top 100

The gap to the leader

This firm against the sector median and the index leader, The Little Conservatory Company LTD, on every pillar.

Speed & CWV		75
Technical		100
Local presence		56
Visibility		0
AI search presence		0

this firm sector median leader

The whole deficit to The Little Conservatory Company LTD is Local presence and Visibility — 72 points. It already matches or beats the leader on Speed & CWV, Technical, AI search presence.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best builders in Cheltenham?
✗	Which construction company in Cheltenham would you recommend for an extension?
✗	Top rated building contractors in Cheltenham
✗	I need a builder in Cheltenham - who should I contact?
✗	Best construction firms in Montpellier, Cheltenham

Lab speed against real users

Largest Contentful Paint measured two ways: one throttled lab run, against 28 days of real Chrome users.

Lab (Lighthouse, mobile)	11.9s	one throttled load on a datacentre machine
Field (real users)	2.0s	75th percentile of actual Chrome visitors over 28 days

The lab figure is 6× the real-user figure. Both agree the site is performing acceptably for real visitors.

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	56	0 reviews · 0 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: — · robots.txt allows crawling: yes · sitemap: yes · structured data: —

Key findings

Local presence: 56/100, below the sector median of 76.

How this compares to the leader

The Little Conservatory Company LTD leads the index with 68/100. The largest gaps are: Local presence (56 vs 97); Visibility (0 vs 31).

Top fixes (ranked by impact)

Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Restart Google review generation and complete the Business Profile to close the local-pack gap.

Firms ranked near this one

The firms nearest Old Yard in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Ryan Meadows Group LTD	#11	54/100	2 places above you
Cranatt Construction Ltd	#15	50/100	2 places below you
Newland Homes Ltd	#10	54/100	3 places above you
Meliora Renovations	#16	50/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	LCP 1975ms · INP 98ms · CLS 0 · passes Core Web Vitals
Lighthouse (lab, mobile)	Performance 58 · accessibility 91 · best practices 96 · SEO 50 — biggest losses: Document does not have a meta description; Browser errors were logged to the console; Largest Contentful Paint
Google profile detail	1 photo · claimed · no description · no hours listed
Backlinks	76 referring domains · 583 links · rank 138 · 7 broken
Site structure	Not crawled — homepage HTTP 404

Where to get this fixed

Old Yard’s lowest-scoring pillars among those we publish remediation guidance for:

Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.