Perks Building Contractors Ltd — Cheltenham Construction Digital Visibility Score
Digital Visibility Score: 56 / 100 · Rank 8 of 52
Digital Visibility Score56/100Rank 8 of 52 · top 14%One page from the first1Closest: builders Cheltenham at #11Furthest behind-9Local presence: 67 against a sector median of 76
Measured 29 August 2026 via the PYC Cheltenham Construction Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.
Pillar breakdown vs sector median
Section titled “Pillar breakdown vs sector median”| Pillar | Score | Median | vs median |
|---|---|---|---|
| Speed & CWV | 61 | 63 | −2 |
| Technical | 100 | 75 | +25 |
| Local presence | 67 | 76 | −9 |
| Visibility | 21 | 0 | +21 |
| AI search presence | 20 | 0 | +20 |
| Content & trust | 40 | 40 | level |
| Speed & CWV | -2 | |
|---|---|---|
| Technical | +25 | |
| Local presence | -9 | |
| Visibility | +21 | |
| AI search presence | +20 | |
| Content & trust | 0 |
Where this firm ranks
Section titled “Where this firm ranks”| Keyword | Position |
|---|---|
| builders Cheltenham | #11 |
| construction companies Cheltenham | #8 |
| best builders Cheltenham | #25 |
| house extensions Cheltenham | #21 |
| loft conversions Cheltenham | not in top 100 |
| new build developers Cheltenham | not in top 100 |
| commercial construction Cheltenham | #34 |
| groundworks contractors Cheltenham | not in top 100 |
| renovation builders Cheltenham | not in top 100 |
| builders Montpellier | not in top 100 |
| builders Charlton Kings | not in top 100 |
| construction Montpellier | not in top 100 |
The gap to the leader
Section titled “The gap to the leader”| Speed & CWV | 61 | |
|---|---|---|
| Technical | 100 | |
| Local presence | 67 | |
| Visibility | 21 | |
| AI search presence | 20 | |
| Content & trust | 40 |
this firm sector median leader
Perks Building Contractors Ltd trails The Little Conservatory Company LTD by 105 points across 4 pillars, but 77% of that is Content & trust and Local presence alone. It already matches or beats the leader on Technical, AI search presence.
Closest to the first page
Section titled “Closest to the first page”| builders Cheltenham | #11 |
1 position sits between #11 and #20 — one page away, and the cheapest ranking work available to this firm.
AI search presence
Section titled “AI search presence”| ✗ | Who are the best builders in Cheltenham? | |
| ✓ | Which construction company in Cheltenham would you recommend for an extension? | cited by domain |
| ✗ | Top rated building contractors in Cheltenham | |
| ✗ | I need a builder in Cheltenham - who should I contact? | |
| ✗ | Best construction firms in Montpellier, Cheltenham |
Why this score
Section titled “Why this score”| Pillar | Score | Made up of |
|---|---|---|
| Content & trust | 40 | about page: no · team page: no · credentials: yes · blog or news: no · homepage: 1,086 words |
| Visibility | 21 | ranks for 5 of 12 keywords · average position 19.8 · local 3-pack: 0 |
| Local presence | 67 | 0 reviews · 0 new in 90 days |
| Technical | 100 | HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes |
Key findings
Section titled “Key findings”- No pillar falls materially below the sector median this quarter.
How this compares to the leader
Section titled “How this compares to the leader”The Little Conservatory Company LTD leads the index with 68/100. The largest gaps are: Content & trust (40 vs 91); Local presence (67 vs 97); Speed & CWV (61 vs 75).
Top fixes (ranked by impact)
Section titled “Top fixes (ranked by impact)”- Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
- Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
- Add about/team pages and the credentials that matter in this sector (FMB, TrustMark, NHBC), and refresh stale content.
Firms ranked near this one
Section titled “Firms ranked near this one”| Firm | Rank | Score | Why it is here |
|---|---|---|---|
| BRG Technologies | #6 | 57/100 | 2 places above you |
| Newland Homes Ltd | #10 | 54/100 | 2 places below you |
| Leckhampton Builders Ltd | #5 | 58/100 | 3 places above you |
| Ryan Meadows Group LTD | #11 | 54/100 | 3 places below you |
Context (not scored)
Section titled “Context (not scored)”| Companies House | No confident match on the registered name |
|---|---|
| Real-user speed (CrUX) | Too little traffic to appear in Chrome’s public dataset |
| Lighthouse (lab, mobile) | Performance 71 · accessibility 92 · best practices 78 · SEO 100 — biggest losses: Does not use HTTPS; Browser errors were logged to the console; Avoid multiple page redirects |
| Google profile detail | 1 photo · claimed · has a description · hours listed |
| Backlinks | 29 referring domains · 34 links · rank 0 |
| Site structure | 1 pages crawled · 47 internal links per page · reachable in: contact 1 click, services 1 click · 0% of links use a generic anchor · 11 sitemap pages not reachable by following links |
| Sitemap | 12 URLs listed |
Where to get this fixed
Section titled “Where to get this fixed”Perks Building Contractors Ltd’s lowest-scoring pillars among those we publish remediation guidance for:
- AI search presence (20/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
- Visibility (21/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.