DP Carpentry and Building Ltd — Cheltenham Construction Digital Visibility Score

Digital Visibility Score: 61 / 100 · Rank 4 of 52

Measured 29 August 2026 via the PYC Cheltenham Construction Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	67	63	+4
Technical	100	75	+25
Local presence	91	76	+15
Visibility	17	0	+17
AI search presence	0	0	level
Content & trust	67	40	+27

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+4
Technical		+25
Local presence		+15
Visibility		+17
AI search presence		0
Content & trust		+27

Where this firm ranks

Ranks for 4 of 12 keywords, average position 42.5, in the local 3-pack for 0 keywords.

Keyword	Position
builders Cheltenham	not in top 100
construction companies Cheltenham	#57
best builders Cheltenham	not in top 100
house extensions Cheltenham	#30
loft conversions Cheltenham	#21
new build developers Cheltenham	not in top 100
commercial construction Cheltenham	#62
groundworks contractors Cheltenham	not in top 100
renovation builders Cheltenham	not in top 100
builders Montpellier	not in top 100
builders Charlton Kings	not in top 100
construction Montpellier	not in top 100

The gap to the leader

This firm against the sector median and the index leader, The Little Conservatory Company LTD, on every pillar.

Speed & CWV		67
Technical		100
Local presence		91
Visibility		17
AI search presence		0
Content & trust		67

this firm sector median leader

DP Carpentry and Building Ltd trails The Little Conservatory Company LTD by 52 points across 4 pillars, but 73% of that is Content & trust and Visibility alone. It already matches or beats the leader on Technical, AI search presence.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best builders in Cheltenham?
✗	Which construction company in Cheltenham would you recommend for an extension?
✗	Top rated building contractors in Cheltenham
✗	I need a builder in Cheltenham - who should I contact?
✗	Best construction firms in Montpellier, Cheltenham

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	18
Locations	1
Reviews in last 90 days	2
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

friendly staff5
new rooms3
tidiness3
workmanship3
polite staff3
professional team3
loft conversion2
attention to detail2
cleanliness2
reliability2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	67	about page: yes · team page: no · credentials: yes · blog or news: no · homepage: 2,362 words · last changed: 4 days ago
Visibility	17	ranks for 4 of 12 keywords · average position 42.5 · local 3-pack: 0
Local presence	91	18 reviews · rated 5 · 2 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

No pillar falls materially below the sector median this quarter.

How this compares to the leader

The Little Conservatory Company LTD leads the index with 68/100. The largest gaps are: Content & trust (67 vs 91); Visibility (17 vs 31).

Top fixes (ranked by impact)

Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.

Firms ranked near this one

The firms nearest DP Carpentry and Building Ltd in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Constructs Building	#2	65/100	2 places above you
BRG Technologies	#6	57/100	2 places below you
The Little Conservatory Company LTD	#1	68/100	3 places above you
ITS Cheltenham	#7	57/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	Company 15598525 · 2.4 years old · active · SIC 41100, 41202
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 71 · accessibility 86 · best practices 100 · SEO 100 — biggest losses: Background and foreground colors do not have a sufficient contrast ratio.; Links do not have a discernible name; LCP breakdown
Google profile detail	26 photos · claimed · has a description · hours listed · 0 of 18 reviews are one star
Backlinks	13 referring domains · 55 links · rank 102
Site structure	1 pages crawled · 104 internal links per page · reachable in: contact 1 click, about 1 click, services 1 click · 0% of links use a generic anchor · 186 sitemap pages not reachable by following links
Sitemap	187 URLs listed

Where to get this fixed

DP Carpentry and Building Ltd’s lowest-scoring pillars among those we publish remediation guidance for:

AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
Visibility (17/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.