Barthorp Building — Cheltenham Construction Digital Visibility Score

Digital Visibility Score: 64 / 100 · Rank 3 of 52

Digital Visibility Score64/100Rank 3 of 52 · top 4%One page from the first1Closest: builders Cheltenham at #19

Measured 29 August 2026 via the PYC Cheltenham Construction Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	67	63	+4
Technical	100	75	+25
Local presence	87	76	+11
Visibility	8	0	+8
AI search presence	40	0	+40
Content & trust	55	40	+15

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+4
Technical		+25
Local presence		+11
Visibility		+8
AI search presence		+40
Content & trust		+15

Where this firm ranks

Ranks for 2 of 12 keywords, average position 39, in the local 3-pack for 0 keywords.

Keyword	Position
builders Cheltenham	#19
construction companies Cheltenham	not in top 100
best builders Cheltenham	not in top 100
house extensions Cheltenham	not in top 100
loft conversions Cheltenham	not in top 100
new build developers Cheltenham	not in top 100
commercial construction Cheltenham	#59
groundworks contractors Cheltenham	not in top 100
renovation builders Cheltenham	not in top 100
builders Montpellier	not in top 100
builders Charlton Kings	not in top 100
construction Montpellier	not in top 100

The gap to the leader

This firm against the sector median and the index leader, The Little Conservatory Company LTD, on every pillar.

Speed & CWV		67
Technical		100
Local presence		87
Visibility		8
AI search presence		40
Content & trust		55

this firm sector median leader

Barthorp Building trails The Little Conservatory Company LTD by 77 points across 4 pillars, but 77% of that is Content & trust and Visibility alone. It already matches or beats the leader on Technical, AI search presence.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

builders Cheltenham

#19

1 position sits between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 2 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✓	Who are the best builders in Cheltenham?	named
✗	Which construction company in Cheltenham would you recommend for an extension?
✓	Top rated building contractors in Cheltenham	named
✗	I need a builder in Cheltenham - who should I contact?
✗	Best construction firms in Montpellier, Cheltenham

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	8
Locations	1
Reviews in last 90 days	2
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

high standard4
wall3
job3
ideas3
patio construction2
durability2
work quality2
conscientious2
hard work2
kitchen2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	55	about page: yes · team page: no · credentials: no · blog or news: yes · homepage: 527 words
Visibility	8	ranks for 2 of 12 keywords · average position 39 · local 3-pack: 0
Local presence	87	8 reviews · rated 5 · 2 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

No pillar falls materially below the sector median this quarter.

How this compares to the leader

The Little Conservatory Company LTD leads the index with 68/100. The largest gaps are: Content & trust (55 vs 91); Visibility (8 vs 31); Local presence (87 vs 97).

Top fixes (ranked by impact)

Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Add about/team pages and the credentials that matter in this sector (FMB, TrustMark, NHBC), and refresh stale content.

Firms ranked near this one

The firms nearest Barthorp Building in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
The Little Conservatory Company LTD	#1	68/100	2 places above you
Leckhampton Builders Ltd	#5	58/100	2 places below you
BRG Technologies	#6	57/100	3 places below you
ITS Cheltenham	#7	57/100	4 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	Company 14652999 · 3.6 years old · active · SIC 41100, 43390
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 54 · accessibility 95 · best practices 78 · SEO 100 — biggest losses: Reduce unused CSS; Avoid multiple page redirects; Document request latency
Google profile detail	21 photos · claimed · has a description · hours listed · 0 of 8 reviews are one star
Backlinks	42 referring domains · 99 links · rank 0 · 61 broken
Site structure	1 pages crawled · 38 internal links per page · reachable in: contact 1 click, about 1 click, services 1 click · 0% of links use a generic anchor · 10 sitemap pages not reachable by following links
Sitemap	10 URLs listed

Where to get this fixed

Barthorp Building’s lowest-scoring pillars among those we publish remediation guidance for:

Visibility (8/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
AI search presence (40/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.