Smith Hotchen Partnership — Cheltenham Architect Digital Visibility Score
Digital Visibility Score: 45 / 100 · Rank 43 of 59
Digital Visibility Score45/100Rank 43 of 59Problems found2No structured data on the homepageFurthest behind-6Local presence: 67 against a sector median of 73
Measured 1 September 2026 via the PYC Cheltenham Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.
Pillar breakdown vs sector median
Section titled “Pillar breakdown vs sector median”| Pillar | Score | Median | vs median |
|---|---|---|---|
| Speed & CWV | 60 | 63 | −3 |
| Technical | 75 | 75 | level |
| Local presence | 67 | 73 | −6 |
| Visibility | 0 | 0 | level |
| AI search presence | 0 | 0 | level |
| Content & trust | 45 | 35 | +10 |
| Speed & CWV | -3 | |
|---|---|---|
| Technical | 0 | |
| Local presence | -6 | |
| Visibility | 0 | |
| AI search presence | 0 | |
| Content & trust | +10 |
Problems found
Section titled “Problems found”- Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.
- Worth fixingVery little published contentThe homepage carries 195 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.
Where this firm ranks
Section titled “Where this firm ranks”| Keyword | Position |
|---|---|
| architects Cheltenham | not in top 100 |
| architect Cheltenham | not in top 100 |
| architectural services Cheltenham | not in top 100 |
| house extension architect Cheltenham | not in top 100 |
| planning application architect Cheltenham | not in top 100 |
| listed building architect Cheltenham | not in top 100 |
| residential architects Cheltenham | not in top 100 |
| commercial architects Cheltenham | not in top 100 |
| self build architect Cheltenham | not in top 100 |
| loft conversion architect Cheltenham | not in top 100 |
| barn conversion architect Cheltenham | not in top 100 |
| conservation architect Cheltenham | not in top 100 |
The gap to the leader
Section titled “The gap to the leader”| Speed & CWV | 60 | |
|---|---|---|
| Technical | 75 | |
| Local presence | 67 | |
| Visibility | 0 | |
| AI search presence | 0 | |
| Content & trust | 45 |
this firm sector median leader
Smith Hotchen Partnership trails RE-Design Architects by 183 points across 5 pillars, but 70% of that is AI search presence and Visibility alone. It already matches or beats the leader on Speed & CWV.
AI search presence
Section titled “AI search presence”| ✗ | Who are the best architects in Cheltenham? | |
| ✗ | Which architect in Cheltenham would you recommend for a house extension? | |
| ✗ | Top rated architectural practices in Cheltenham | |
| ✗ | I need an architect in Cheltenham - who should I contact? | |
| ✗ | Conservation architects in Cheltenham |
Why this score
Section titled “Why this score”| Pillar | Score | Made up of |
|---|---|---|
| Content & trust | 45 | about page: yes · team page: no · credentials: yes · blog or news: no · homepage: 195 words |
| Visibility | 0 | ranks for 0 of 12 keywords · local 3-pack: 0 |
| Local presence | 67 | 0 reviews · 0 new in 90 days |
| Technical | 75 | HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: no |
Key findings
Section titled “Key findings”- No pillar falls materially below the sector median this quarter.
How this compares to the leader
Section titled “How this compares to the leader”RE-Design Architects leads the index with 74/100. The largest gaps are: AI search presence (0 vs 80); Visibility (0 vs 49); Technical (75 vs 100).
Top fixes (ranked by impact)
Section titled “Top fixes (ranked by impact)”- Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
- Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
- Add about/team pages, and refresh stale content.
Firms ranked near this one
Section titled “Firms ranked near this one”| Firm | Rank | Score | Why it is here |
|---|---|---|---|
| UDi Design Consultancy | #41 | 46/100 | 2 places above you |
| Hanscomb Intercontinental | #45 | 44/100 | 2 places below you |
| Partnership Design | Architectural Designer | #40 | 46/100 | 3 places above you |
| Plinth Architecture | #46 | 44/100 | 3 places below you |
Context (not scored)
Section titled “Context (not scored)”| Companies House | Company 08859445 · 12.6 years old · active · SIC 71111 |
|---|---|
| Real-user speed (CrUX) | Too little traffic to appear in Chrome’s public dataset |
| Lighthouse (lab, mobile) | Performance 62 · accessibility 92 · best practices 78 · SEO 92 — biggest losses: Links do not have a discernible name; Improve image delivery; Reduce unused CSS |
| Google profile detail | 1 photo · claimed · has a description · hours listed |
| Backlinks | 37 referring domains · 39 links · rank 0 |
| Site structure | 1 pages crawled · 11 internal links per page · reachable in: contact 1 click, about 1 click · 0% of links use a generic anchor · 3 sitemap pages not reachable by following links |
| Sitemap | 3 URLs listed · declared in robots.txt · no lastmod dates · 3 of 3 sampled URLs resolve |
Where to get this fixed
Section titled “Where to get this fixed”Smith Hotchen Partnership’s lowest-scoring pillars among those we publish remediation guidance for:
- Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
- AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.