shen carter studio — Cheltenham Architect Digital Visibility Score

Digital Visibility Score: 45 / 100 · Rank 42 of 59

Digital Visibility Score45/100Rank 42 of 59Problems found1Structured data present, but no LocalBusiness markupFurthest behind-10Speed & CWV: 53 against a sector median of 63

Measured 1 September 2026 via the PYC Cheltenham Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	53	63	−10
Technical	88	75	+13
Local presence	67	73	−6
Visibility	0	0	level
AI search presence	0	0	level
Content & trust	35	35	level

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-10
Technical		+13
Local presence		-6
Visibility		0
AI search presence		0
Content & trust		0

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
architects Cheltenham	not in top 100
architect Cheltenham	not in top 100
architectural services Cheltenham	not in top 100
house extension architect Cheltenham	not in top 100
planning application architect Cheltenham	not in top 100
listed building architect Cheltenham	not in top 100
residential architects Cheltenham	not in top 100
commercial architects Cheltenham	not in top 100
self build architect Cheltenham	not in top 100
loft conversion architect Cheltenham	not in top 100
barn conversion architect Cheltenham	not in top 100
conservation architect Cheltenham	not in top 100

The gap to the leader

This firm against the sector median and the index leader, RE-Design Architects, on every pillar.

Speed & CWV		53
Technical		88
Local presence		67
Visibility		0
AI search presence		0
Content & trust		35

this firm sector median leader

shen carter studio trails RE-Design Architects by 185 points across 6 pillars, but 70% of that is AI search presence and Visibility alone.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best architects in Cheltenham?
✗	Which architect in Cheltenham would you recommend for a house extension?
✗	Top rated architectural practices in Cheltenham
✗	I need an architect in Cheltenham - who should I contact?
✗	Conservation architects in Cheltenham

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	35	about page: yes · team page: no · credentials: no · blog or news: no · homepage: 498 words
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	67	0 reviews · 0 new in 90 days
Technical	88	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

• Speed & CWV: 53/100, below the sector median of 63.

How this compares to the leader

RE-Design Architects leads the index with 74/100. The largest gaps are: AI search presence (0 vs 80); Visibility (0 vs 49); Local presence (67 vs 88).

Top fixes (ranked by impact)

1. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
2. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
3. Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest shen carter studio in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Partnership Design | Architectural Designer	#40	46/100	2 places above you
Gooding Group Architects & Surveyors	#44	44/100	2 places below you
Mark Le Grand & Co	#39	46/100	3 places above you
Hanscomb Intercontinental	#45	44/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	Company 12661456 · 6.2 years old · active · SIC 71111
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 55 · accessibility 96 · best practices 100 · SEO 100 — biggest losses: Reduce unused CSS; Render-blocking requests; Largest Contentful Paint
Google profile detail	2 photos · claimed · has a description · hours listed
Backlinks	47 referring domains · 107 links · rank 0
Site structure	19 pages crawled · 20.8 internal links per page · reachable in: contact 1 click, about 1 click, services 1 click · 0% of links use a generic anchor · 8 sitemap pages not reachable by following links
Sitemap	25 URLs listed · declared in robots.txt · newest entry 98 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

shen carter studio’s lowest-scoring pillars among those we publish remediation guidance for:

• Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

↑ Ranked aboveUDi Design Consultancy#41 · 46/100 Full indexAll 59 firms ↓ Ranked belowSmith Hotchen Partnership#43 · 45/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.