Gooding Group Architects & Surveyors — Cheltenham Architect Digital Visibility Score

Digital Visibility Score: 44 / 100 · Rank 44 of 59

Digital Visibility Score44/100Rank 44 of 59Problems found1No structured data on the homepageFurthest behind-6Local presence: 67 against a sector median of 73

Measured 1 September 2026 via the PYC Cheltenham Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	61	63	−2
Technical	75	75	level
Local presence	67	73	−6
Visibility	0	0	level
AI search presence	0	0	level
Content & trust	30	35	−5

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-2
Technical		0
Local presence		-6
Visibility		0
AI search presence		0
Content & trust		-5

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
architects Cheltenham	not in top 100
architect Cheltenham	not in top 100
architectural services Cheltenham	not in top 100
house extension architect Cheltenham	not in top 100
planning application architect Cheltenham	not in top 100
listed building architect Cheltenham	not in top 100
residential architects Cheltenham	not in top 100
commercial architects Cheltenham	not in top 100
self build architect Cheltenham	not in top 100
loft conversion architect Cheltenham	not in top 100
barn conversion architect Cheltenham	not in top 100
conservation architect Cheltenham	not in top 100

The gap to the leader

This firm against the sector median and the index leader, RE-Design Architects, on every pillar.

Speed & CWV		61
Technical		75
Local presence		67
Visibility		0
AI search presence		0
Content & trust		30

this firm sector median leader

Gooding Group Architects & Surveyors trails RE-Design Architects by 198 points across 5 pillars, but 65% of that is AI search presence and Visibility alone. It already matches or beats the leader on Speed & CWV.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best architects in Cheltenham?
✗	Which architect in Cheltenham would you recommend for a house extension?
✗	Top rated architectural practices in Cheltenham
✗	I need an architect in Cheltenham - who should I contact?
✗	Conservation architects in Cheltenham

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	30	about page: no · team page: no · credentials: no · blog or news: yes · homepage: 340 words
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	67	0 reviews · 0 new in 90 days
Technical	75	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: no

Key findings

• No pillar falls materially below the sector median this quarter.

How this compares to the leader

RE-Design Architects leads the index with 74/100. The largest gaps are: AI search presence (0 vs 80); Visibility (0 vs 49); Technical (75 vs 100).

Top fixes (ranked by impact)

1. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
2. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
3. Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Gooding Group Architects & Surveyors in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
shen carter studio	#42	45/100	2 places above you
Plinth Architecture	#46	44/100	2 places below you
UDi Design Consultancy	#41	46/100	3 places above you
LANZA Architects Ltd	#47	43/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 61 · accessibility 63 · best practices 100 · SEO 85 — biggest losses: Reduce unused JavaScript; Document does not have a main landmark.; Reduce unused CSS
Google profile detail	1 photo · claimed · has a description · hours listed
Backlinks	43 referring domains · 57 links · rank 0 · 9 broken
Site structure	11 pages crawled · 12.1 internal links per page · reachable in: contact 1 click · 0% of links use a generic anchor · 2 sitemap pages not reachable by following links
Sitemap	13 URLs listed · declared in robots.txt · newest entry 727 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Gooding Group Architects & Surveyors’s lowest-scoring pillars among those we publish remediation guidance for:

• Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

↑ Ranked aboveSmith Hotchen Partnership#43 · 45/100 Full indexAll 59 firms ↓ Ranked belowHanscomb Intercontinental#45 · 44/100

---

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.