LANZA Architects Ltd — Cheltenham Architect Digital Visibility Score

Digital Visibility Score: 43 / 100 · Rank 47 of 59

Digital Visibility Score43/100Rank 47 of 59Problems found2No XML sitemap foundFurthest behind-12Technical: 63 against a sector median of 75

Measured 1 September 2026 via the PYC Cheltenham Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	—	63	not measured
Technical	63	75	−12
Local presence	63	73	−10
Visibility	0	0	level
AI search presence	20	0	+20
Content & trust	65	35	+30

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		not measured
Technical		-12
Local presence		-10
Visibility		0
AI search presence		+20
Content & trust		+30

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingNo XML sitemap foundSearch engines have to discover every page by following links. On a small site that is survivable; on a large one it is not.
• Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
architects Cheltenham	not in top 100
architect Cheltenham	not in top 100
architectural services Cheltenham	not in top 100
house extension architect Cheltenham	not in top 100
planning application architect Cheltenham	not in top 100
listed building architect Cheltenham	not in top 100
residential architects Cheltenham	not in top 100
commercial architects Cheltenham	not in top 100
self build architect Cheltenham	not in top 100
loft conversion architect Cheltenham	not in top 100
barn conversion architect Cheltenham	not in top 100
conservation architect Cheltenham	not in top 100

The gap to the leader

This firm against the sector median and the index leader, RE-Design Architects, on every pillar.

Technical		63
Local presence		63
Visibility		0
AI search presence		20
Content & trust		65

this firm sector median leader

LANZA Architects Ltd trails RE-Design Architects by 171 points across 4 pillars, but 64% of that is AI search presence and Visibility alone. It already matches or beats the leader on Content & trust.

AI search presence

Named in 1 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best architects in Cheltenham?
✗	Which architect in Cheltenham would you recommend for a house extension?
✗	Top rated architectural practices in Cheltenham
✗	I need an architect in Cheltenham - who should I contact?
✓	Conservation architects in Cheltenham	named

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	65	about page: yes · team page: yes · credentials: no · blog or news: yes · homepage: 123 words
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	63	0 reviews · 0 new in 90 days
Technical	63	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: no · structured data: no

Key findings

• Technical: 63/100, below the sector median of 75.
• Local presence: 63/100, below the sector median of 73.

How this compares to the leader

RE-Design Architects leads the index with 74/100. The largest gaps are: AI search presence (20 vs 80); Visibility (0 vs 49); Technical (63 vs 100).

Top fixes (ranked by impact)

1. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
2. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
3. Add valid LocalBusiness schema, fix indexability, and ensure a fresh XML sitemap is referenced in robots.txt.

Firms ranked near this one

The firms nearest LANZA Architects Ltd in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Hanscomb Intercontinental	#45	44/100	2 places above you
CPLC Associates Ltd	#49	40/100	2 places below you
Gooding Group Architects & Surveyors	#44	44/100	3 places above you
Howard Architectural Services	#50	40/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	Company 13007116 · 5.8 years old · active · SIC 71111
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Google profile detail	12 photos · claimed · has a description · no hours listed
Backlinks	42 referring domains · 43 links · rank 25
Site structure	1 pages crawled · 13 internal links per page · reachable in: contact 1 click, about 1 click · 0% of links use a generic anchor
Sitemap	declared in robots.txt

Where to get this fixed

LANZA Architects Ltd’s lowest-scoring pillars among those we publish remediation guidance for:

• Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
• AI search presence (20/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

↑ Ranked abovePlinth Architecture#46 · 44/100 Full indexAll 59 firms ↓ Ranked belowMagri Williams Architects#48 · 43/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.