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Howard Architectural Services — Cheltenham Architect Digital Visibility Score

Digital Visibility Score: 40 / 100 · Rank 50 of 59

Digital Visibility Score40/100Rank 50 of 59Problems found2No XML sitemap foundFurthest behind-32Technical: 43 against a sector median of 75

Measured 1 September 2026 via the PYC Cheltenham Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Section titled “Pillar breakdown vs sector median”
Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.
PillarScoreMedianvs median
Speed & CWV5863−5
Technical4375−32
Local presence5973−14
Visibility420+42
AI search presence00level
Content & trust2035−15
Pillar performance against the sector median. Bars right of centre are above the median, left are below.
Speed & CWV-5
Technical-32
Local presence-14
Visibility+42
AI search presence0
Content & trust-15

Problems found

Section titled “Problems found”
These are specific, checkable faults on the site — not opinions about it.
  • Worth fixingNo XML sitemap foundSearch engines have to discover every page by following links. On a small site that is survivable; on a large one it is not.
  • Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.

Where this firm ranks

Section titled “Where this firm ranks”
Ranks for 10 of 12 keywords, average position 36.5, in the local 3-pack for 0 keywords.
KeywordPosition
architects Cheltenham#41
architect Cheltenham#32
architectural services Cheltenham#4
house extension architect Cheltenham#22
planning application architect Cheltenham#10
listed building architect Cheltenham#47
residential architects Cheltenham#50
commercial architects Cheltenham#50
self build architect Cheltenham#42
loft conversion architect Cheltenhamnot in top 100
barn conversion architect Cheltenhamnot in top 100
conservation architect Cheltenham#67

The gap to the leader

Section titled “The gap to the leader”
This firm against the sector median and the index leader, RE-Design Architects, on every pillar.
Speed & CWV58
Technical43
Local presence59
Visibility42
AI search presence0
Content & trust20

this firm sector median leader

Howard Architectural Services trails RE-Design Architects by 206 points across 5 pillars, but 67% of that is AI search presence and Technical alone. It already matches or beats the leader on Speed & CWV.

AI search presence

Section titled “AI search presence”
Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.
✗Who are the best architects in Cheltenham?
✗Which architect in Cheltenham would you recommend for a house extension?
✗Top rated architectural practices in Cheltenham
✗I need an architect in Cheltenham - who should I contact?
✗Conservation architects in Cheltenham

Local presence

Section titled “Local presence”
Google Business Profile.
Rating1 / 5
Reviews1
Locations1
Reviews in last 90 days1
Address matches websiteyes

Why this score

Section titled “Why this score”
What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.
PillarScoreMade up of
Content & trust20about page: no · team page: no · credentials: no · blog or news: no · homepage: 1,620 words
Visibility42ranks for 10 of 12 keywords · average position 36.5 · local 3-pack: 0
Local presence591 reviews · rated 1 · 1 new in 90 days
Technical43HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: — · sitemap: no · structured data: no

Key findings

Section titled “Key findings”
  • Technical: 43/100, below the sector median of 75.
  • Local presence: 59/100, below the sector median of 73.
  • Content & trust: 20/100, below the sector median of 35.

How this compares to the leader

Section titled “How this compares to the leader”

RE-Design Architects leads the index with 74/100. The largest gaps are: AI search presence (0 vs 80); Technical (43 vs 100); Content & trust (20 vs 53).

Top fixes (ranked by impact)

Section titled “Top fixes (ranked by impact)”
  1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
  2. Add about/team pages, and refresh stale content.
  3. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.

Firms ranked near this one

Section titled “Firms ranked near this one”
The firms nearest Howard Architectural Services in this ranking, beyond the two either side.
FirmRankScoreWhy it is here
Magri Williams Architects#4843/1002 places above you
Tecbüro AT Ltd#5240/1002 places below you
LANZA Architects Ltd#4743/1003 places above you
Planet Building Design Ltd#5336/1003 places below you

Context (not scored)

Section titled “Context (not scored)”
Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.
Companies HouseNo confident match on the registered name
Real-user speed (CrUX)Too little traffic to appear in Chrome’s public dataset
Google profile detail22 photos · claimed · has a description · hours listed
Backlinks48 referring domains · 150 links · rank 104
Site structure1 pages crawled · 14 internal links per page · reachable in: contact 1 click · 7% of links use a generic anchor
Sitemapnot declared in robots.txt

Where to get this fixed

Section titled “Where to get this fixed”

Howard Architectural Services’s lowest-scoring pillars among those we publish remediation guidance for:

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.