Peter A Marshall Architect Limited — Cheltenham Architect Digital Visibility Score

Digital Visibility Score: 40 / 100 · Rank 51 of 59

Digital Visibility Score40/100Rank 51 of 59Critical problem1The site is not served over HTTPSFurthest behind-25Technical: 50 against a sector median of 75

Measured 1 September 2026 via the PYC Cheltenham Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	57	63	−6
Technical	50	75	−25
Local presence	76	73	+3
Visibility	0	0	level
AI search presence	0	0	level
Content & trust	30	35	−5

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-6
Technical		-25
Local presence		+3
Visibility		0
AI search presence		0
Content & trust		-5

Problems found

1 critical problem found. These are specific, checkable faults on the site — not opinions about it.

• CriticalThe site is not served over HTTPSBrowsers mark it as not secure, and it is a ranking signal in its own right.
• Worth fixingNo XML sitemap foundSearch engines have to discover every page by following links. On a small site that is survivable; on a large one it is not.
• Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.
• Worth fixingVery little published contentThe homepage carries 381 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
architects Cheltenham	not in top 100
architect Cheltenham	not in top 100
architectural services Cheltenham	not in top 100
house extension architect Cheltenham	not in top 100
planning application architect Cheltenham	not in top 100
listed building architect Cheltenham	not in top 100
residential architects Cheltenham	not in top 100
commercial architects Cheltenham	not in top 100
self build architect Cheltenham	not in top 100
loft conversion architect Cheltenham	not in top 100
barn conversion architect Cheltenham	not in top 100
conservation architect Cheltenham	not in top 100

The gap to the leader

This firm against the sector median and the index leader, RE-Design Architects, on every pillar.

Speed & CWV		57
Technical		50
Local presence		76
Visibility		0
AI search presence		0
Content & trust		30

this firm sector median leader

Peter A Marshall Architect Limited trails RE-Design Architects by 215 points across 6 pillars, but 60% of that is AI search presence and Technical alone.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best architects in Cheltenham?
✗	Which architect in Cheltenham would you recommend for a house extension?
✗	Top rated architectural practices in Cheltenham
✗	I need an architect in Cheltenham - who should I contact?
✗	Conservation architects in Cheltenham

Local presence

Google Business Profile.

Rating	3.7 / 5
Reviews	3
Locations	1
Reviews in last 90 days	0
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	30	about page: yes · team page: no · credentials: no · blog or news: no · homepage: 381 words
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	76	3 reviews · rated 3.7 · 0 new in 90 days
Technical	50	HTTPS: no · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: no · structured data: no

Key findings

• Technical: 50/100, below the sector median of 75.

How this compares to the leader

RE-Design Architects leads the index with 74/100. The largest gaps are: AI search presence (0 vs 80); Technical (50 vs 100); Visibility (0 vs 49).

Top fixes (ranked by impact)

1. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
2. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
3. Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Peter A Marshall Architect Limited in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
CPLC Associates Ltd	#49	40/100	2 places above you
Planet Building Design Ltd	#53	36/100	2 places below you
Magri Williams Architects	#48	43/100	3 places above you
Conault Design	#54	35/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	Company 04823364 · 23.2 years old · active · SIC 71111
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 71 · accessibility 90 · best practices 78 · SEO 92 — biggest losses: Font display; Does not use HTTPS; Render-blocking requests
Google profile detail	1 photo · claimed · has a description · hours listed
Backlinks	44 referring domains · 71 links · rank 86 · 27 broken
Site structure	1 pages crawled · 5 internal links per page · 0% of links use a generic anchor
Sitemap	not declared in robots.txt

Where to get this fixed

Peter A Marshall Architect Limited’s lowest-scoring pillars among those we publish remediation guidance for:

• Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

↑ Ranked aboveHoward Architectural Services#50 · 40/100 Full indexAll 59 firms ↓ Ranked belowTecbüro AT Ltd#52 · 40/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.