Conault Design — Cheltenham Architect Digital Visibility Score

Digital Visibility Score: 35 / 100 · Rank 54 of 59

Digital Visibility Score35/100Rank 54 of 59Critical problem1The site is not served over HTTPSFurthest behind-61Technical: 14 against a sector median of 75

Measured 1 September 2026 via the PYC Cheltenham Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	99	63	+36
Technical	14	75	−61
Local presence	59	73	−14
Visibility	0	0	level
AI search presence	0	0	level
Content & trust	3	35	−32

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+36
Technical		-61
Local presence		-14
Visibility		0
AI search presence		0
Content & trust		-32

Problems found

1 critical problem found. These are specific, checkable faults on the site — not opinions about it.

• CriticalThe site is not served over HTTPSBrowsers mark it as not secure, and it is a ranking signal in its own right.
• Worth fixingNo XML sitemap foundSearch engines have to discover every page by following links. On a small site that is survivable; on a large one it is not.
• Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.
• Worth fixingNo mobile viewport tagThe page is not telling phones how to lay itself out. Most local searches happen on one.
• Worth fixingVery little published contentThe homepage carries 9 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.
• Worth knowingThe site has not changed in a long timeThe homepage last reported a change 11.7 years ago.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
architects Cheltenham	not in top 100
architect Cheltenham	not in top 100
architectural services Cheltenham	not in top 100
house extension architect Cheltenham	not in top 100
planning application architect Cheltenham	not in top 100
listed building architect Cheltenham	not in top 100
residential architects Cheltenham	not in top 100
commercial architects Cheltenham	not in top 100
self build architect Cheltenham	not in top 100
loft conversion architect Cheltenham	not in top 100
barn conversion architect Cheltenham	not in top 100
conservation architect Cheltenham	not in top 100

The gap to the leader

This firm against the sector median and the index leader, RE-Design Architects, on every pillar.

Speed & CWV		99
Technical		14
Local presence		59
Visibility		0
AI search presence		0
Content & trust		3

this firm sector median leader

Conault Design trails RE-Design Architects by 294 points across 5 pillars, but 56% of that is Technical and AI search presence alone. It already matches or beats the leader on Speed & CWV.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best architects in Cheltenham?
✗	Which architect in Cheltenham would you recommend for a house extension?
✗	Top rated architectural practices in Cheltenham
✗	I need an architect in Cheltenham - who should I contact?
✗	Conservation architects in Cheltenham

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	3	about page: no · team page: no · credentials: no · blog or news: no · homepage: 9 words · last changed: 4254 days ago
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	59	0 reviews · 0 new in 90 days
Technical	14	HTTPS: no · page allows indexing: yes · robots.txt allows crawling: — · sitemap: no · structured data: no

Key findings

• Technical: 14/100, below the sector median of 75.
• Local presence: 59/100, below the sector median of 73.
• Content & trust: 3/100, below the sector median of 35.

How this compares to the leader

RE-Design Architects leads the index with 74/100. The largest gaps are: Technical (14 vs 100); AI search presence (0 vs 80); Content & trust (3 vs 53).

Top fixes (ranked by impact)

1. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
2. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
3. Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Conault Design in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Tecbüro AT Ltd	#52	40/100	2 places above you
Greet Building Services Ltd	#56	22/100	2 places below you
Peter A Marshall Architect Limited	#51	40/100	3 places above you
House Doctor	#57	18/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 98 · accessibility 85 · best practices 70 · SEO 100 — biggest losses: Document does not have a main landmark.; Tables do not use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.; `<html>` element does not have a `[lang]` attribute
Google profile detail	6 photos · claimed · no description · no hours listed
Backlinks	53 referring domains · 134 links · rank 72
Site structure	9 pages crawled · 7.2 internal links per page · 0% of links use a generic anchor
Sitemap	not declared in robots.txt

Where to get this fixed

Conault Design’s lowest-scoring pillars among those we publish remediation guidance for:

• Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

↑ Ranked abovePlanet Building Design Ltd#53 · 36/100 Full indexAll 59 firms ↓ Ranked belowCivic-Planning & Design & Energy & Carbon Groups#55 · 32/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.