Hanscomb Intercontinental — Cheltenham Architect Digital Visibility Score

Digital Visibility Score: 44 / 100 · Rank 45 of 59

Digital Visibility Score44/100Rank 45 of 59Critical problem1The site is not served over HTTPSFurthest behind-12Technical: 63 against a sector median of 75

Measured 1 September 2026 via the PYC Cheltenham Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	61	63	−2
Technical	63	75	−12
Local presence	67	73	−6
Visibility	0	0	level
AI search presence	0	0	level
Content & trust	55	35	+20

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-2
Technical		-12
Local presence		-6
Visibility		0
AI search presence		0
Content & trust		+20

Problems found

1 critical problem found. These are specific, checkable faults on the site — not opinions about it.

• CriticalThe site is not served over HTTPSBrowsers mark it as not secure, and it is a ranking signal in its own right.
• Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
architects Cheltenham	not in top 100
architect Cheltenham	not in top 100
architectural services Cheltenham	not in top 100
house extension architect Cheltenham	not in top 100
planning application architect Cheltenham	not in top 100
listed building architect Cheltenham	not in top 100
residential architects Cheltenham	not in top 100
commercial architects Cheltenham	not in top 100
self build architect Cheltenham	not in top 100
loft conversion architect Cheltenham	not in top 100
barn conversion architect Cheltenham	not in top 100
conservation architect Cheltenham	not in top 100

The gap to the leader

This firm against the sector median and the index leader, RE-Design Architects, on every pillar.

Speed & CWV		61
Technical		63
Local presence		67
Visibility		0
AI search presence		0
Content & trust		55

this firm sector median leader

Hanscomb Intercontinental trails RE-Design Architects by 187 points across 4 pillars, but 69% of that is AI search presence and Visibility alone. It already matches or beats the leader on Speed & CWV, Content & trust.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best architects in Cheltenham?
✗	Which architect in Cheltenham would you recommend for a house extension?
✗	Top rated architectural practices in Cheltenham
✗	I need an architect in Cheltenham - who should I contact?
✗	Conservation architects in Cheltenham

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	55	about page: yes · team page: no · credentials: no · blog or news: yes · homepage: 691 words
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	67	0 reviews · 0 new in 90 days
Technical	63	HTTPS: no · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: no

Key findings

• Technical: 63/100, below the sector median of 75.

How this compares to the leader

RE-Design Architects leads the index with 74/100. The largest gaps are: AI search presence (0 vs 80); Visibility (0 vs 49); Technical (63 vs 100).

Top fixes (ranked by impact)

1. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
2. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
3. Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Hanscomb Intercontinental in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Smith Hotchen Partnership	#43	45/100	2 places above you
LANZA Architects Ltd	#47	43/100	2 places below you
shen carter studio	#42	45/100	3 places above you
Magri Williams Architects	#48	43/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	Company 07221992 · 16.4 years old · active · SIC 74902
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 60 · accessibility 76 · best practices 33 · SEO 85 — biggest losses: Network dependency tree; Links do not have descriptive text; Improve image delivery
Google profile detail	24 photos · claimed · has a description · hours listed
Backlinks	74 referring domains · 113 links · rank 118
Site structure	1 pages crawled · 30 internal links per page · reachable in: contact 1 click, about 1 click, services 1 click · 17% of links use a generic anchor · 64 sitemap pages not reachable by following links
Sitemap	64 URLs listed · declared in robots.txt · newest entry 5 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Hanscomb Intercontinental’s lowest-scoring pillars among those we publish remediation guidance for:

• Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

↑ Ranked aboveGooding Group Architects & Surveyors#44 · 44/100 Full indexAll 59 firms ↓ Ranked belowPlinth Architecture#46 · 44/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.