Plinth Architecture — Cheltenham Architect Digital Visibility Score

Digital Visibility Score: 44 / 100 · Rank 46 of 59

Digital Visibility Score44/100Rank 46 of 59Problems found1No XML sitemap foundFurthest behind-42Technical: 33 against a sector median of 75

Measured 1 September 2026 via the PYC Cheltenham Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	85	63	+22
Technical	33	75	−42
Local presence	79	73	+6
Visibility	0	0	level
AI search presence	0	0	level
Content & trust	—	35	not measured

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+22
Technical		-42
Local presence		+6
Visibility		0
AI search presence		0
Content & trust		not measured

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingNo XML sitemap foundSearch engines have to discover every page by following links. On a small site that is survivable; on a large one it is not.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
architects Cheltenham	not in top 100
architect Cheltenham	not in top 100
architectural services Cheltenham	not in top 100
house extension architect Cheltenham	not in top 100
planning application architect Cheltenham	not in top 100
listed building architect Cheltenham	not in top 100
residential architects Cheltenham	not in top 100
commercial architects Cheltenham	not in top 100
self build architect Cheltenham	not in top 100
loft conversion architect Cheltenham	not in top 100
barn conversion architect Cheltenham	not in top 100
conservation architect Cheltenham	not in top 100

The gap to the leader

This firm against the sector median and the index leader, RE-Design Architects, on every pillar.

Speed & CWV		85
Technical		33
Local presence		79
Visibility		0
AI search presence		0

this firm sector median leader

Plinth Architecture trails RE-Design Architects by 205 points across 4 pillars, but 72% of that is AI search presence and Technical alone. It already matches or beats the leader on Speed & CWV.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best architects in Cheltenham?
✗	Which architect in Cheltenham would you recommend for a house extension?
✗	Top rated architectural practices in Cheltenham
✗	I need an architect in Cheltenham - who should I contact?
✗	Conservation architects in Cheltenham

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	1
Locations	1
Reviews in last 90 days	0
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	79	1 reviews · rated 5 · 0 new in 90 days
Technical	33	HTTPS: yes · page allows indexing: — · robots.txt allows crawling: — · sitemap: no · structured data: —

Key findings

• Technical: 33/100, below the sector median of 75.

How this compares to the leader

RE-Design Architects leads the index with 74/100. The largest gaps are: AI search presence (0 vs 80); Technical (33 vs 100); Visibility (0 vs 49).

Top fixes (ranked by impact)

1. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
2. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
3. Add valid LocalBusiness schema, fix indexability, and ensure a fresh XML sitemap is referenced in robots.txt.

Firms ranked near this one

The firms nearest Plinth Architecture in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Gooding Group Architects & Surveyors	#44	44/100	2 places above you
Magri Williams Architects	#48	43/100	2 places below you
Smith Hotchen Partnership	#43	45/100	3 places above you
CPLC Associates Ltd	#49	40/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 88 · accessibility 94 · best practices 96 · SEO 40 — biggest losses: Network dependency tree; Render-blocking requests; Use efficient cache lifetimes
Google profile detail	2 photos · claimed · has a description · hours listed
Backlinks	18 referring domains · 19 links · rank 0 · 27 broken
Site structure	Not crawled — homepage HTTP 404

Where to get this fixed

Plinth Architecture’s lowest-scoring pillars among those we publish remediation guidance for:

• Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

↑ Ranked aboveHanscomb Intercontinental#45 · 44/100 Full indexAll 59 firms ↓ Ranked belowLANZA Architects Ltd#47 · 43/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.