W Maggs Construction — Worcester Construction Digital Visibility Score

Digital Visibility Score: 59 / 100 · Rank 5 of 55

Digital Visibility Score59/100Rank 5 of 55 · top 7%Problems found1Structured data present, but no LocalBusiness markupOne page from the first1Closest: construction companies Worcester at #20

Measured 29 August 2026 via the PYC Worcester Construction Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	65	61	+4
Technical	88	75	+13
Local presence	87	76	+11
Visibility	4	0	+4
AI search presence	40	0	+40
Content & trust	40	37	+3

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+4
Technical		+13
Local presence		+11
Visibility		+4
AI search presence		+40
Content & trust		+3

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.

Where this firm ranks

Ranks for 1 of 12 keywords, average position 20, in the local 3-pack for 0 keywords.

Keyword	Position
builders Worcester	not in top 100
construction companies Worcester	#20
best builders Worcester	not in top 100
house extensions Worcester	not in top 100
loft conversions Worcester	not in top 100
new build developers Worcester	not in top 100
commercial construction Worcester	not in top 100
groundworks contractors Worcester	not in top 100
renovation builders Worcester	not in top 100
builders St John's	not in top 100
builders Barbourne	not in top 100
construction St John's	not in top 100

The gap to the leader

This firm against the sector median and the index leader, General Builds, on every pillar.

Speed & CWV		65
Technical		88
Local presence		87
Visibility		4
AI search presence		40
Content & trust		40

this firm sector median leader

W Maggs Construction trails General Builds by 66 points across 5 pillars, but 70% of that is Visibility and Content & trust alone. It already matches or beats the leader on AI search presence.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

construction companies Worcester

#20

1 position sits between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 2 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best builders in Worcester?
✓	Which construction company in Worcester would you recommend for an extension?	cited by domain
✗	Top rated building contractors in Worcester
✓	I need a builder in Worcester - who should I contact?	cited by domain
✗	Best construction firms in St John's, Worcester

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	13
Locations	1
Reviews in last 90 days	0
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

• tidiness4
• quality of work4
• communication4
• plastering3
• reliability3
• excellent finish2
• competitive pricing2
• extension2
• workmanship2
• the future2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	40	about page: yes · team page: no · credentials: no · blog or news: no · homepage: 1,268 words
Visibility	4	ranks for 1 of 12 keywords · average position 20 · local 3-pack: 0
Local presence	87	13 reviews · rated 5 · 0 new in 90 days
Technical	88	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

• No pillar falls materially below the sector median this quarter.

How this compares to the leader

General Builds leads the index with 66/100. The largest gaps are: Visibility (4 vs 32); Content & trust (40 vs 58); Technical (88 vs 100).

Top fixes (ranked by impact)

1. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
2. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
3. Add about/team pages and the credentials that matter in this sector (FMB, TrustMark, NHBC), and refresh stale content.

Firms ranked near this one

The firms nearest W Maggs Construction in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Court Property Developers	#3	62/100	2 places above you
Preece and Sons Ltd	#7	58/100	2 places below you
Speller Metcalfe Ltd	#2	63/100	3 places above you
WP Rendering	#8	57/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 67 · accessibility 92 · best practices 78 · SEO 100 — biggest losses: Does not use HTTPS; Touch targets do not have sufficient size or spacing.; Legacy JavaScript
Google profile detail	40 photos · claimed · has a description · no hours listed · 0 of 13 reviews are one star
Backlinks	43 referring domains · 218 links · rank 135
Site structure	1 pages crawled · 52 internal links per page · reachable in: contact 1 click, services 1 click · 10% of links use a generic anchor

Where to get this fixed

W Maggs Construction’s lowest-scoring pillars among those we publish remediation guidance for:

• Visibility (4/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
• AI search presence (40/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

↑ Ranked aboveVanguard Contracts Ltd#4 · 59/100 Full indexAll 55 firms ↓ Ranked belowJames Grove Ltd-Worcester Tree Surgeons & Firewood Deliveries#6 · 58/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.