Digital Visibility Score: 63 / 100 · Rank 2 of 55
Measured 29 August 2026 via the PYC Worcester Construction Digital Visibility Index. Every figure is objective and reproducible from the methodology . Spotted an error? Request a correction .
Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.
Pillar performance against the sector median. Bars right of centre are above the median, left are below.
Speed & CWV +16 Technical +25 Local presence +8 Visibility +31 AI search presence 0 Content & trust +29
These are specific, checkable faults on the site — not opinions about it.
Worth knowing The site has not changed in a long time The homepage last reported a change 8.7 years ago.
Ranks for 1 of 12 keywords, average position 2, in the local 3-pack for 0 keywords.
Keyword Position builders Worcester not in top 100 construction companies Worcester #2 best builders Worcester not in top 100 house extensions Worcester not in top 100 loft conversions Worcester not in top 100 new build developers Worcester not in top 100 commercial construction Worcester not in top 100 groundworks contractors Worcester not in top 100 renovation builders Worcester not in top 100 builders St John's not in top 100 builders Barbourne not in top 100 construction St John's not in top 100
This firm against the sector median and the index leader, General Builds, on every pillar.
Speed & CWV 77 Technical 100 Local presence 84 Visibility 31 AI search presence 0 Content & trust 66
Speller Metcalfe Ltd trails General Builds by 27 points across 3 pillars, but 96% of that is AI search presence and Local presence alone. It already matches or beats the leader on Speed & CWV, Technical, Content & trust.
Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.
✗ Who are the best builders in Worcester? ✗ Which construction company in Worcester would you recommend for an extension? ✗ Top rated building contractors in Worcester ✗ I need a builder in Worcester - who should I contact? ✗ Best construction firms in St John's, Worcester
Google Business Profile.
Rating 3.8 / 5 Reviews 16 Locations 1 Reviews in last 90 days 0 Address matches website yes
Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.
public 2 organisation 2 company 2
What each score is made of. Every input here is in the open dataset , so the arithmetic can be checked rather than taken on trust.
Pillar Score Made up of Content & trust 66 about page: yes · team page: yes · credentials: no · blog or news: yes · homepage: 481 words · last changed: 3183 days ago Visibility 31 ranks for 1 of 12 keywords · average position 2 · local 3-pack: 0 Local presence 84 16 reviews · rated 3.8 · 0 new in 90 days Technical 100 HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes
No pillar falls materially below the sector median this quarter.
General Builds leads the index with 66/100. The largest gaps are: AI search presence (0 vs 20).
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Add about/team pages and the credentials that matter in this sector (FMB, TrustMark, NHBC), and refresh stale content.
The firms nearest Speller Metcalfe Ltd in this ranking, beyond the two either side.
Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology .
Companies House Company 06740881 · 17.8 years old · active · SIC 70100 Real-user speed (CrUX) Too little traffic to appear in Chrome’s public dataset Lighthouse (lab, mobile) Performance 62 · accessibility 85 · best practices 81 · SEO 92 — biggest losses: Avoid multiple page redirects; Network dependency tree; Improve image delivery Google profile detail 3 photos · claimed · has a description · hours listed · 4 of 16 reviews are one star Backlinks 302 referring domains · 655 links · rank 205 · 4 broken Site structure 1 pages crawled · 110 internal links per page · reachable in: contact 1 click, about 1 click, team 1 click, services 1 click · 2% of links use a generic anchor
Speller Metcalfe Ltd’s lowest-scoring pillars among those we publish remediation guidance for:
How this is measured: see the index methodology , and the statistical methods behind each pillar. This index is published by PYC ; if you want this score moved, start here .