Vanguard Contracts Ltd — Worcester Construction Digital Visibility Score

Digital Visibility Score: 59 / 100 · Rank 4 of 55

Digital Visibility Score59/100Rank 4 of 55 · top 6%Problems found1The site has not changed in a long timeFurthest behind-1Speed & CWV: 60 against a sector median of 61

Measured 29 August 2026 via the PYC Worcester Construction Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	60	61	−1
Technical	100	75	+25
Local presence	83	76	+7
Visibility	25	0	+25
AI search presence	0	0	level
Content & trust	70	37	+33

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-1
Technical		+25
Local presence		+7
Visibility		+25
AI search presence		0
Content & trust		+33

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth knowingThe site has not changed in a long timeThe homepage last reported a change 3.7 years ago.

Where this firm ranks

Ranks for 1 of 12 keywords, average position 4, in the local 3-pack for 0 keywords.

Keyword	Position
builders Worcester	not in top 100
construction companies Worcester	not in top 100
best builders Worcester	not in top 100
house extensions Worcester	not in top 100
loft conversions Worcester	not in top 100
new build developers Worcester	not in top 100
commercial construction Worcester	#4
groundworks contractors Worcester	not in top 100
renovation builders Worcester	not in top 100
builders St John's	not in top 100
builders Barbourne	not in top 100
construction St John's	not in top 100

The gap to the leader

This firm against the sector median and the index leader, General Builds, on every pillar.

Speed & CWV		60
Technical		100
Local presence		83
Visibility		25
AI search presence		0
Content & trust		70

this firm sector median leader

Vanguard Contracts Ltd trails General Builds by 44 points across 4 pillars, but 68% of that is AI search presence and Speed & CWV alone. It already matches or beats the leader on Technical, Content & trust.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best builders in Worcester?
✗	Which construction company in Worcester would you recommend for an extension?
✗	Top rated building contractors in Worcester
✗	I need a builder in Worcester - who should I contact?
✗	Best construction firms in St John's, Worcester

Local presence

Google Business Profile.

Rating	4.4 / 5
Reviews	7
Locations	1
Reviews in last 90 days	0
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

• attention to detail3
• workmanship2
• attention2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	70	about page: yes · team page: yes · credentials: no · blog or news: yes · homepage: 1,146 words · last changed: 1335 days ago
Visibility	25	ranks for 1 of 12 keywords · average position 4 · local 3-pack: 0
Local presence	83	7 reviews · rated 4.4 · 0 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

• No pillar falls materially below the sector median this quarter.

How this compares to the leader

General Builds leads the index with 66/100. The largest gaps are: AI search presence (0 vs 20); Speed & CWV (60 vs 70).

Top fixes (ranked by impact)

1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
2. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
3. Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.

Firms ranked near this one

The firms nearest Vanguard Contracts Ltd in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Speller Metcalfe Ltd	#2	63/100	2 places above you
James Grove Ltd-Worcester Tree Surgeons & Firewood Deliveries	#6	58/100	2 places below you
General Builds	#1	66/100	3 places above you
Preece and Sons Ltd	#7	58/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	Company 04551870 · 23.9 years old · active · SIC 43390
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 60 · accessibility 82 · best practices 81 · SEO 100 — biggest losses: Document request latency; Buttons do not have an accessible name; Avoid multiple page redirects
Google profile detail	56 photos · claimed · has a description · hours listed · 1 of 7 reviews are one star
Backlinks	102 referring domains · 363 links · rank 146
Site structure	Not crawled — homepage HTTP 403

Where to get this fixed

Vanguard Contracts Ltd’s lowest-scoring pillars among those we publish remediation guidance for:

• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
• Visibility (25/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

↑ Ranked aboveCourt Property Developers#3 · 62/100 Full indexAll 55 firms ↓ Ranked belowW Maggs Construction#5 · 59/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.