Lawrence And Sons Building — Worcester Construction Digital Visibility Score

Digital Visibility Score: 48 / 100 · Rank 28 of 55

Digital Visibility Score48/100Rank 28 of 55 · top 50%Furthest behind-11Local presence: 65 against a sector median of 76

Measured 29 August 2026 via the PYC Worcester Construction Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	56	61	−5
Technical	100	75	+25
Local presence	65	76	−11
Visibility	0	0	level
AI search presence	0	0	level
Content & trust	37	37	level

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-5
Technical		+25
Local presence		-11
Visibility		0
AI search presence		0
Content & trust		0

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
builders Worcester	not in top 100
construction companies Worcester	not in top 100
best builders Worcester	not in top 100
house extensions Worcester	not in top 100
loft conversions Worcester	not in top 100
new build developers Worcester	not in top 100
commercial construction Worcester	not in top 100
groundworks contractors Worcester	not in top 100
renovation builders Worcester	not in top 100
builders St John's	not in top 100
builders Barbourne	not in top 100
construction St John's	not in top 100

The gap to the leader

This firm against the sector median and the index leader, General Builds, on every pillar.

Speed & CWV		56
Technical		100
Local presence		65
Visibility		0
AI search presence		0
Content & trust		37

this firm sector median leader

Lawrence And Sons Building trails General Builds by 112 points across 5 pillars, but 51% of that is Visibility and Local presence alone. It already matches or beats the leader on Technical.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best builders in Worcester?
✗	Which construction company in Worcester would you recommend for an extension?
✗	Top rated building contractors in Worcester
✗	I need a builder in Worcester - who should I contact?
✗	Best construction firms in St John's, Worcester

Local presence

Google Business Profile.

Rating	3 / 5
Reviews	2
Locations	1
Reviews in last 90 days	0
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	37	about page: yes · team page: no · credentials: no · blog or news: no · homepage: 474 words · last changed: 493 days ago
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	65	2 reviews · rated 3 · 0 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

Local presence: 65/100, below the sector median of 76.

How this compares to the leader

General Builds leads the index with 66/100. The largest gaps are: Visibility (0 vs 32); Local presence (65 vs 90); Content & trust (37 vs 58).

Top fixes (ranked by impact)

Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Add about/team pages and the credentials that matter in this sector (FMB, TrustMark, NHBC), and refresh stale content.

Firms ranked near this one

The firms nearest Lawrence And Sons Building in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Hemming Carpentry and Construction Services Ltd	#26	48/100	2 places above you
S J Gill Property Maintenance	#30	48/100	2 places below you
Selbourne Homes Ltd	#25	49/100	3 places above you
Titan Construction and Building Services LTD	#31	48/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	Company 08910148 · 12.5 years old · active · SIC 41202
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 51 · accessibility 95 · best practices 78 · SEO 100 — biggest losses: Background and foreground colors do not have a sufficient contrast ratio.; Reduce unused CSS; Document does not have a main landmark.
Google profile detail	9 photos · claimed · no description · hours listed
Backlinks	36 referring domains · 38 links · rank 0
Site structure	1 pages crawled · 18 internal links per page · reachable in: contact 1 click, about 1 click, services 1 click · 0% of links use a generic anchor

Where to get this fixed

Lawrence And Sons Building’s lowest-scoring pillars among those we publish remediation guidance for:

Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.