Selbourne Homes Ltd — Worcester Construction Digital Visibility Score

Digital Visibility Score: 49 / 100 · Rank 25 of 55

Digital Visibility Score49/100Rank 25 of 55 · top 44%Critical problem1Search engines are being told not to index this siteFurthest behind-20Content & trust: 17 against a sector median of 37

Measured 29 August 2026 via the PYC Worcester Construction Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	84	61	+23
Technical	88	75	+13
Local presence	63	76	−13
Visibility	0	0	level
AI search presence	0	0	level
Content & trust	17	37	−20

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+23
Technical		+13
Local presence		-13
Visibility		0
AI search presence		0
Content & trust		-20

Problems found

1 critical problem found. These are specific, checkable faults on the site — not opinions about it.

• CriticalSearch engines are being told not to index this siteThe site’s own robots.txt disallows crawling. Until that changes, nothing else on this page can help — the pages cannot enter the index in the first place.
• Worth fixingVery little published contentThe homepage carries 8 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
builders Worcester	not in top 100
construction companies Worcester	not in top 100
best builders Worcester	not in top 100
house extensions Worcester	not in top 100
loft conversions Worcester	not in top 100
new build developers Worcester	not in top 100
commercial construction Worcester	not in top 100
groundworks contractors Worcester	not in top 100
renovation builders Worcester	not in top 100
builders St John's	not in top 100
builders Barbourne	not in top 100
construction St John's	not in top 100

The gap to the leader

This firm against the sector median and the index leader, General Builds, on every pillar.

Speed & CWV		84
Technical		88
Local presence		63
Visibility		0
AI search presence		0
Content & trust		17

this firm sector median leader

Selbourne Homes Ltd trails General Builds by 132 points across 5 pillars, but 55% of that is Content & trust and Visibility alone. It already matches or beats the leader on Speed & CWV.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best builders in Worcester?
✗	Which construction company in Worcester would you recommend for an extension?
✗	Top rated building contractors in Worcester
✗	I need a builder in Worcester - who should I contact?
✗	Best construction firms in St John's, Worcester

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	17	about page: no · team page: no · credentials: no · blog or news: no · homepage: 8 words · last changed: 41 days ago
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	63	0 reviews · 0 new in 90 days
Technical	88	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: no · sitemap: yes · structured data: yes

Key findings

• Local presence: 63/100, below the sector median of 76.
• Content & trust: 17/100, below the sector median of 37.

How this compares to the leader

General Builds leads the index with 66/100. The largest gaps are: Content & trust (17 vs 58); Visibility (0 vs 32); Local presence (63 vs 90).

Top fixes (ranked by impact)

1. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
2. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
3. Add about/team pages and the credentials that matter in this sector (FMB, TrustMark, NHBC), and refresh stale content.

Firms ranked near this one

The firms nearest Selbourne Homes Ltd in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Emzical Entertainment	#23	49/100	2 places above you
J Pack General Builder	#27	48/100	2 places below you
DMR General Builder	#22	49/100	3 places above you
Lawrence And Sons Building	#28	48/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	Company 04164127 · 25.5 years old · active · SIC 41202
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 74 · accessibility 84 · best practices 96 · SEO 92 — biggest losses: Render-blocking requests; Avoid multiple page redirects; Network dependency tree
Google profile detail	4 photos · claimed · no description · hours listed
Backlinks	50 referring domains · 342 links · rank 116
Site structure	1 pages crawled · 0 internal links per page

Where to get this fixed

Selbourne Homes Ltd’s lowest-scoring pillars among those we publish remediation guidance for:

• Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

↑ Ranked aboveProperty Development Services#24 · 49/100 Full indexAll 55 firms ↓ Ranked belowHemming Carpentry and Construction Services Ltd#26 · 48/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.