Miller Homes West Midlands — Worcester Construction Digital Visibility Score

Digital Visibility Score: 48 / 100 · Rank 29 of 55

Digital Visibility Score48/100Rank 29 of 55Problems found1No structured data on the homepageOne page from the first1Closest: new build developers Worcester at #12Furthest behind-13Local presence: 63 against a sector median of 76

Measured 29 August 2026 via the PYC Worcester Construction Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	68	61	+7
Technical	75	75	level
Local presence	63	76	−13
Visibility	4	0	+4
AI search presence	0	0	level
Content & trust	60	37	+23

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+7
Technical		0
Local presence		-13
Visibility		+4
AI search presence		0
Content & trust		+23

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.

Where this firm ranks

Ranks for 1 of 12 keywords, average position 12, in the local 3-pack for 0 keywords.

Keyword	Position
builders Worcester	not in top 100
construction companies Worcester	not in top 100
best builders Worcester	not in top 100
house extensions Worcester	not in top 100
loft conversions Worcester	not in top 100
new build developers Worcester	#12
commercial construction Worcester	not in top 100
groundworks contractors Worcester	not in top 100
renovation builders Worcester	not in top 100
builders St John's	not in top 100
builders Barbourne	not in top 100
construction St John's	not in top 100

The gap to the leader

This firm against the sector median and the index leader, General Builds, on every pillar.

Speed & CWV		68
Technical		75
Local presence		63
Visibility		4
AI search presence		0
Content & trust		60

this firm sector median leader

Miller Homes West Midlands trails General Builds by 102 points across 5 pillars, but 54% of that is Visibility and Local presence alone. It already matches or beats the leader on Content & trust.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

new build developers Worcester

#12

1 position sits between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best builders in Worcester?
✗	Which construction company in Worcester would you recommend for an extension?
✗	Top rated building contractors in Worcester
✗	I need a builder in Worcester - who should I contact?
✗	Best construction firms in St John's, Worcester

Lab speed against real users

Largest Contentful Paint measured two ways: one throttled lab run, against 28 days of real Chrome users.

Lab (Lighthouse, mobile)	11.8s	one throttled load on a datacentre machine
Field (real users)	2.0s	75th percentile of actual Chrome visitors over 28 days

The lab figure is 5.9× the real-user figure. The lab test rates this site poorly, but real visitors are not experiencing it that way — Core Web Vitals pass on field data. Treat a low lab score here as a lead to investigate, not a fault to pay to fix.

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	60	about page: yes · team page: no · credentials: no · blog or news: yes · homepage: 1,563 words
Visibility	4	ranks for 1 of 12 keywords · average position 12 · local 3-pack: 0
Local presence	63	0 reviews · 0 new in 90 days
Technical	75	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: no

Key findings

• Local presence: 63/100, below the sector median of 76.

How this compares to the leader

General Builds leads the index with 66/100. The largest gaps are: Visibility (4 vs 32); Local presence (63 vs 90); Technical (75 vs 100).

Top fixes (ranked by impact)

1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
2. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
3. Add about/team pages and the credentials that matter in this sector (FMB, TrustMark, NHBC), and refresh stale content.

Firms ranked near this one

The firms nearest Miller Homes West Midlands in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
J Pack General Builder	#27	48/100	2 places above you
Titan Construction and Building Services LTD	#31	48/100	2 places below you
Hemming Carpentry and Construction Services Ltd	#26	48/100	3 places above you
Owen Developments (Worcester) Ltd	#32	47/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	LCP 1990ms · INP 190ms · CLS 0.01 · passes Core Web Vitals
Lighthouse (lab, mobile)	Performance 44 · accessibility 96 · best practices 96 · SEO 92 — biggest losses: Network dependency tree; Reduce unused JavaScript; Background and foreground colors do not have a sufficient contrast ratio.
Google profile detail	1 photo · claimed · no description · hours listed
Backlinks	1270 referring domains · 24358 links · rank 337 · 5270 broken
Site structure	25 pages crawled · 113.4 internal links per page · reachable in: contact 1 click, about 1 click, team 2 clicks · 0% of links use a generic anchor

Where to get this fixed

Miller Homes West Midlands’s lowest-scoring pillars among those we publish remediation guidance for:

• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
• Visibility (4/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

↑ Ranked aboveLawrence And Sons Building#28 · 48/100 Full indexAll 55 firms ↓ Ranked belowS J Gill Property Maintenance#30 · 48/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.