Measured 1 September 2026 via the PYC Gloucester Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.
These are specific, checkable faults on the site — not opinions about it.
Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.
Worth fixingVery little published contentThe homepage carries 237 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.
This firm against the sector median and the index leader, CK Architectural Gloucestershire, on every pillar.
Speed & CWV
87
Technical
75
Local presence
88
Visibility
45
AI search presence
0
Content & trust
10
this firm sector median leader
SMAC Architecture trails CK Architectural Gloucestershire by 216 points across 4 pillars, but 74% of that is AI search presence and Content & trust alone. It already matches or beats the leader on Speed & CWV, Local presence.
Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.
CK Architectural Gloucestershire leads the index with 79/100. The largest gaps are: AI search presence (0 vs 100); Content & trust (10 vs 70); Visibility (45 vs 76).
Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.
Companies House
No confident match on the registered name
Real-user speed (CrUX)
Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)
Performance 92 · accessibility 86 · best practices 100 · SEO 92 — biggest losses: `button`, `link`, and `menuitem` elements do not have accessible names.; Render-blocking requests; Heading elements are not in a sequentially-descending order
Google profile detail
33 photos · claimed · has a description · hours listed · 0 of 29 reviews are one star
Content & trust (10/100) — read topical authority on how depth and coverage compound into citation-worthiness. Background on analysing this pillar: content & trust.