GSSArchitecture — Gloucester Architect Digital Visibility Score
Digital Visibility Score: 52 / 100 · Rank 14 of 35
Digital Visibility Score52/100Rank 14 of 35 · top 38%Problems found1No structured data on the homepageFurthest behind-8Local presence: 59 against a sector median of 67
Measured 1 September 2026 via the PYC Gloucester Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.
Pillar breakdown vs sector median
Section titled “Pillar breakdown vs sector median”| Pillar | Score | Median | vs median |
|---|---|---|---|
| Speed & CWV | 76 | 66 | +10 |
| Technical | 75 | 75 | level |
| Local presence | 59 | 67 | −8 |
| Visibility | 0 | 0 | level |
| AI search presence | 0 | 0 | level |
| Content & trust | 100 | 47.5 | +52.5 |
| Speed & CWV | +10 | |
|---|---|---|
| Technical | 0 | |
| Local presence | -8 | |
| Visibility | 0 | |
| AI search presence | 0 | |
| Content & trust | +52.5 |
Problems found
Section titled “Problems found”- Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.
Where this firm ranks
Section titled “Where this firm ranks”| Keyword | Position |
|---|---|
| architects Gloucester | not in top 100 |
| architect Gloucester | not in top 100 |
| architectural services Gloucester | not in top 100 |
| house extension architect Gloucester | not in top 100 |
| planning application architect Gloucester | not in top 100 |
| listed building architect Gloucester | not in top 100 |
| residential architects Gloucester | not in top 100 |
| commercial architects Gloucester | not in top 100 |
| self build architect Gloucester | not in top 100 |
| loft conversion architect Gloucester | not in top 100 |
| barn conversion architect Gloucester | not in top 100 |
| conservation architect Gloucester | not in top 100 |
The gap to the leader
Section titled “The gap to the leader”| Speed & CWV | 76 | |
|---|---|---|
| Technical | 75 | |
| Local presence | 59 | |
| Visibility | 0 | |
| AI search presence | 0 | |
| Content & trust | 100 |
this firm sector median leader
GSSArchitecture trails CK Architectural Gloucestershire by 209 points across 4 pillars, but 84% of that is AI search presence and Visibility alone. It already matches or beats the leader on Speed & CWV, Content & trust.
AI search presence
Section titled “AI search presence”| ✗ | Who are the best architects in Gloucester? | |
| ✗ | Which architect in Gloucester would you recommend for a house extension? | |
| ✗ | Top rated architectural practices in Gloucester | |
| ✗ | I need an architect in Gloucester - who should I contact? | |
| ✗ | Conservation architects in Gloucester |
Why this score
Section titled “Why this score”| Pillar | Score | Made up of |
|---|---|---|
| Content & trust | 100 | about page: yes · team page: yes · credentials: yes · blog or news: yes · homepage: 1,303 words |
| Visibility | 0 | ranks for 0 of 12 keywords · local 3-pack: 0 |
| Local presence | 59 | 0 reviews · 0 new in 90 days |
| Technical | 75 | HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: no |
Key findings
Section titled “Key findings”- No pillar falls materially below the sector median this quarter.
How this compares to the leader
Section titled “How this compares to the leader”CK Architectural Gloucestershire leads the index with 79/100. The largest gaps are: AI search presence (0 vs 100); Visibility (0 vs 76); Technical (75 vs 100).
Top fixes (ranked by impact)
Section titled “Top fixes (ranked by impact)”- Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
- Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
- Restart Google review generation and complete the Business Profile to close the local-pack gap.
Firms ranked near this one
Section titled “Firms ranked near this one”| Firm | Rank | Score | Why it is here |
|---|---|---|---|
| Aston Architectural Design Ltd. | #12 | 55/100 | 2 places above you |
| Joanna James Ltd | #16 | 50/100 | 2 places below you |
| SMAC Architecture | #11 | 58/100 | 3 places above you |
| Cheltenham CAD Services Ltd T/A Hoch Bau Architecture + Engineering | #17 | 49/100 | 3 places below you |
Context (not scored)
Section titled “Context (not scored)”| Companies House | No confident match on the registered name |
|---|---|
| Real-user speed (CrUX) | Too little traffic to appear in Chrome’s public dataset |
| Lighthouse (lab, mobile) | Performance 60 · accessibility 95 · best practices 69 · SEO 92 — biggest losses: Heading elements are not in a sequentially-descending order; Links do not have descriptive text; Issues were logged in the `Issues` panel in Chrome Devtools |
| Google profile detail | 1 photo · claimed · no description · no hours listed |
| Backlinks | 381 referring domains · 748 links · rank 195 · 643 broken |
| Site structure | 1 pages crawled · 69 internal links per page · reachable in: contact 1 click, about 1 click, team 1 click, services 1 click · 1% of links use a generic anchor · 289 sitemap pages not reachable by following links |
| Sitemap | 289 URLs listed · declared in robots.txt · newest entry 8 days old · 5 of 5 sampled URLs resolve |
Where to get this fixed
Section titled “Where to get this fixed”GSSArchitecture’s lowest-scoring pillars among those we publish remediation guidance for:
- Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
- AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.