Joanna James Ltd — Gloucester Architect Digital Visibility Score

Digital Visibility Score: 50 / 100 · Rank 16 of 35

Digital Visibility Score50/100Rank 16 of 35 · top 44%Problems found1Structured data present, but no LocalBusiness markupFurthest behind-14.5Content & trust: 33 against a sector median of 47.5

Measured 1 September 2026 via the PYC Gloucester Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	84	66	+18
Technical	88	75	+13
Local presence	63	67	−4
Visibility	0	0	level
AI search presence	0	0	level
Content & trust	33	47.5	−14.5

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+18
Technical		+13
Local presence		-4
Visibility		0
AI search presence		0
Content & trust		-14.5

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
architects Gloucester	not in top 100
architect Gloucester	not in top 100
architectural services Gloucester	not in top 100
house extension architect Gloucester	not in top 100
planning application architect Gloucester	not in top 100
listed building architect Gloucester	not in top 100
residential architects Gloucester	not in top 100
commercial architects Gloucester	not in top 100
self build architect Gloucester	not in top 100
loft conversion architect Gloucester	not in top 100
barn conversion architect Gloucester	not in top 100
conservation architect Gloucester	not in top 100

The gap to the leader

This firm against the sector median and the index leader, CK Architectural Gloucestershire, on every pillar.

Speed & CWV		84
Technical		88
Local presence		63
Visibility		0
AI search presence		0
Content & trust		33

this firm sector median leader

Joanna James Ltd trails CK Architectural Gloucestershire by 229 points across 5 pillars, but 77% of that is AI search presence and Visibility alone. It already matches or beats the leader on Speed & CWV.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best architects in Gloucester?
✗	Which architect in Gloucester would you recommend for a house extension?
✗	Top rated architectural practices in Gloucester
✗	I need an architect in Gloucester - who should I contact?
✗	Conservation architects in Gloucester

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	33	about page: no · team page: no · credentials: no · blog or news: no · homepage: 1,067 words · last changed: 31 days ago
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	63	0 reviews · 0 new in 90 days
Technical	88	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

• Content & trust: 33/100, below the sector median of 47.5.

How this compares to the leader

CK Architectural Gloucestershire leads the index with 79/100. The largest gaps are: AI search presence (0 vs 100); Visibility (0 vs 76); Content & trust (33 vs 70).

Top fixes (ranked by impact)

1. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
2. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
3. Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Joanna James Ltd in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
GSSArchitecture	#14	52/100	2 places above you
Port Architects Limited	#18	49/100	2 places below you
Francesco Pierazzi Architects	#13	53/100	3 places above you
Stantec	#19	48/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	Company 10552709 · 9.6 years old · active · SIC 63990
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 87 · accessibility 90 · best practices 100 · SEO 92 — biggest losses: Links do not have a discernible name; Reduce unused CSS; Document does not have a main landmark.
Google profile detail	claimed · has a description · hours listed
Backlinks	82 referring domains · 151 links · rank 118 · 2 broken
Site structure	25 pages crawled · 300.2 internal links per page · reachable in: contact 1 click, services 1 click · 1% of links use a generic anchor
Sitemap	47 URLs listed · declared in robots.txt · newest entry 26 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Joanna James Ltd’s lowest-scoring pillars among those we publish remediation guidance for:

• Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

↑ Ranked aboveCotswold Architecture + Design | Contemporary Architecture & Extension Specialists#15 · 51/100 Full indexAll 35 firms ↓ Ranked belowCheltenham CAD Services Ltd T/A Hoch Bau Architecture + Engineering#17 · 49/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.