Aston Architectural Design Ltd. — Gloucester Architect Digital Visibility Score

Digital Visibility Score: 55 / 100 · Rank 12 of 35

Digital Visibility Score55/100Rank 12 of 35 · top 32%Critical problem1Search engines are being told not to index this siteFurthest behind-27.5Content & trust: 20 against a sector median of 47.5

Measured 1 September 2026 via the PYC Gloucester Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	67	66	+1
Technical	75	75	level
Local presence	93	67	+26
Visibility	38	0	+38
AI search presence	0	0	level
Content & trust	20	47.5	−27.5

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+1
Technical		0
Local presence		+26
Visibility		+38
AI search presence		0
Content & trust		-27.5

Problems found

1 critical problem found. These are specific, checkable faults on the site — not opinions about it.

• CriticalSearch engines are being told not to index this siteThe site’s own robots.txt disallows crawling. Until that changes, nothing else on this page can help — the pages cannot enter the index in the first place.
• Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.
• Worth fixingVery little published contentThe homepage carries 70 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.

Where this firm ranks

Ranks for 6 of 12 keywords, average position 62, in the local 3-pack for 8 keywords.

Keyword	Position
architects Gloucester	#49
architect Gloucester	#32
architectural services Gloucester	#66
house extension architect Gloucester	not in top 100
planning application architect Gloucester	#83
listed building architect Gloucester	not in top 100
residential architects Gloucester	#61
commercial architects Gloucester	not in top 100
self build architect Gloucester	#81
loft conversion architect Gloucester	not in top 100
barn conversion architect Gloucester	not in top 100
conservation architect Gloucester	not in top 100

The gap to the leader

This firm against the sector median and the index leader, CK Architectural Gloucestershire, on every pillar.

Speed & CWV		67
Technical		75
Local presence		93
Visibility		38
AI search presence		0
Content & trust		20

this firm sector median leader

Aston Architectural Design Ltd. trails CK Architectural Gloucestershire by 213 points across 4 pillars, but 70% of that is AI search presence and Content & trust alone. It already matches or beats the leader on Speed & CWV, Local presence.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best architects in Gloucester?
✗	Which architect in Gloucester would you recommend for a house extension?
✗	Top rated architectural practices in Gloucester
✗	I need an architect in Gloucester - who should I contact?
✗	Conservation architects in Gloucester

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	28
Locations	1
Reviews in last 90 days	1
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

• plans10
• professional drawings6
• architectural drawings3
• planning application3
• easy to work with3
• initial consultation2
• helpful contacts2
• courteous staff2
• work quality2
• client care2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	20	about page: yes · team page: no · credentials: no · blog or news: no · homepage: 70 words
Visibility	38	ranks for 6 of 12 keywords · average position 62 · local 3-pack: 8
Local presence	93	28 reviews · rated 5 · 1 new in 90 days
Technical	75	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: no · sitemap: yes · structured data: yes

Key findings

• Content & trust: 20/100, below the sector median of 47.5.

How this compares to the leader

CK Architectural Gloucestershire leads the index with 79/100. The largest gaps are: AI search presence (0 vs 100); Content & trust (20 vs 70); Visibility (38 vs 76).

Top fixes (ranked by impact)

1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
2. Add about/team pages, and refresh stale content.
3. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.

Firms ranked near this one

The firms nearest Aston Architectural Design Ltd. in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Homeplan Drafting Services	#10	59/100	2 places above you
GSSArchitecture	#14	52/100	2 places below you
A1 Architecture Ltd	#9	59/100	3 places above you
Cotswold Architecture + Design | Contemporary Architecture & Extension Specialists	#15	51/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	Company 14269404 · 4.1 years old · active · SIC 71111
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 70 · accessibility 100 · best practices 100 · SEO 100 — biggest losses: Reduce unused JavaScript; LCP request discovery; Largest Contentful Paint
Google profile detail	6 photos · claimed · has a description · hours listed · 0 of 28 reviews are one star
Backlinks	28 referring domains · 29 links · rank 51
Site structure	5 pages crawled · 8 internal links per page · reachable in: contact 1 click, about 1 click · 0% of links use a generic anchor · 1 sitemap pages not reachable by following links
Sitemap	6 URLs listed · declared in robots.txt · newest entry 200 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Aston Architectural Design Ltd.’s lowest-scoring pillars among those we publish remediation guidance for:

• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
• Content & trust (20/100) — read topical authority on how depth and coverage compound into citation-worthiness. Background on analysing this pillar: content & trust.

↑ Ranked aboveSMAC Architecture#11 · 58/100 Full indexAll 35 firms ↓ Ranked belowFrancesco Pierazzi Architects#13 · 53/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.