LHC Design — Exeter Architect Digital Visibility Score

Digital Visibility Score: 60 / 100 · Rank 13 of 63

Digital Visibility Score60/100Rank 13 of 63 · top 19%Problems found2Structured data present, but no LocalBusiness markupOne page from the first1Closest: architect Exeter at #12

Measured 1 September 2026 via the PYC Exeter Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	80	64	+16
Technical	88	88	level
Local presence	79	76	+3
Visibility	29	4	+25
AI search presence	0	0	level
Content & trust	62	49.5	+12.5

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+16
Technical		0
Local presence		+3
Visibility		+25
AI search presence		0
Content & trust		+12.5

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.
• Worth knowingThe site has not changed in a long timeThe homepage last reported a change 3.1 years ago.

Where this firm ranks

Ranks for 7 of 12 keywords, average position 49.9, in the local 3-pack for 0 keywords.

Keyword	Position
architects Exeter	#23
architect Exeter	#12
architectural services Exeter	#58
house extension architect Exeter	not in top 100
planning application architect Exeter	#52
listed building architect Exeter	not in top 100
residential architects Exeter	#69
commercial architects Exeter	#65
self build architect Exeter	#70
loft conversion architect Exeter	not in top 100
barn conversion architect Exeter	not in top 100
conservation architect Exeter	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Living Space Architects, on every pillar.

Speed & CWV		80
Technical		88
Local presence		79
Visibility		29
AI search presence		0
Content & trust		62

this firm sector median leader

LHC Design trails Living Space Architects by 145 points across 4 pillars, but 86% of that is AI search presence and Visibility alone. It already matches or beats the leader on Speed & CWV, Content & trust.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

architect Exeter

#12

1 position sits between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best architects in Exeter?
✗	Which architect in Exeter would you recommend for a house extension?
✗	Top rated architectural practices in Exeter
✗	I need an architect in Exeter - who should I contact?
✗	Conservation architects in Exeter

Local presence

Google Business Profile.

Rating	4 / 5
Reviews	4
Locations	1
Reviews in last 90 days	0
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	62	about page: yes · team page: yes · credentials: no · blog or news: yes · homepage: 203 words · last changed: 1135 days ago
Visibility	29	ranks for 7 of 12 keywords · average position 49.9 · local 3-pack: 0
Local presence	79	4 reviews · rated 4 · 0 new in 90 days
Technical	88	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

• No pillar falls materially below the sector median this quarter.

How this compares to the leader

Living Space Architects leads the index with 82/100. The largest gaps are: AI search presence (0 vs 100); Visibility (29 vs 53); Technical (88 vs 100).

Top fixes (ranked by impact)

1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
2. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
3. Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest LHC Design in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Gray + Gray architects	#11	60/100	2 places above you
Stephen Varney Associates Architects - Exeter	#15	60/100	2 places below you
Poynton Bradbury Architects	#10	61/100	3 places above you
GJR Architects Ltd	#16	59/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 66 · accessibility 96 · best practices 81 · SEO 100 — biggest losses: Document request latency; Improve image delivery; Network dependency tree
Google profile detail	26 photos · claimed · has a description · hours listed
Backlinks	228 referring domains · 631 links · rank 178
Site structure	1 pages crawled · 24 internal links per page · reachable in: contact 1 click, about 1 click, team 1 click, services 1 click · 0% of links use a generic anchor · 92 sitemap pages not reachable by following links
Sitemap	92 URLs listed · declared in robots.txt · newest entry 216 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

LHC Design’s lowest-scoring pillars among those we publish remediation guidance for:

• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
• Visibility (29/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

↑ Ranked aboveKTA - Architects in Exeter and Plymouth, Devon#12 · 60/100 Full indexAll 63 firms ↓ Ranked belowNPS Property Consultants#14 · 60/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.