Poynton Bradbury Architects — Exeter Architect Digital Visibility Score
Digital Visibility Score: 61 / 100 · Rank 10 of 63
Digital Visibility Score61/100Rank 10 of 63 · top 15%Furthest behind-9Local presence: 67 against a sector median of 76
Measured 1 September 2026 via the PYC Exeter Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.
Pillar breakdown vs sector median
Section titled “Pillar breakdown vs sector median”| Pillar | Score | Median | vs median |
|---|---|---|---|
| Speed & CWV | 68 | 64 | +4 |
| Technical | 100 | 88 | +12 |
| Local presence | 67 | 76 | −9 |
| Visibility | 28 | 4 | +24 |
| AI search presence | 0 | 0 | level |
| Content & trust | 96 | 49.5 | +46.5 |
| Speed & CWV | +4 | |
|---|---|---|
| Technical | +12 | |
| Local presence | -9 | |
| Visibility | +24 | |
| AI search presence | 0 | |
| Content & trust | +46.5 |
Where this firm ranks
Section titled “Where this firm ranks”| Keyword | Position |
|---|---|
| architects Exeter | not in top 100 |
| architect Exeter | not in top 100 |
| architectural services Exeter | not in top 100 |
| house extension architect Exeter | not in top 100 |
| planning application architect Exeter | not in top 100 |
| listed building architect Exeter | not in top 100 |
| residential architects Exeter | not in top 100 |
| commercial architects Exeter | not in top 100 |
| self build architect Exeter | not in top 100 |
| loft conversion architect Exeter | not in top 100 |
| barn conversion architect Exeter | not in top 100 |
| conservation architect Exeter | #3 |
The gap to the leader
Section titled “The gap to the leader”| Speed & CWV | 68 | |
|---|---|---|
| Technical | 100 | |
| Local presence | 67 | |
| Visibility | 28 | |
| AI search presence | 0 | |
| Content & trust | 96 |
this firm sector median leader
Poynton Bradbury Architects trails Living Space Architects by 157 points across 4 pillars, but 80% of that is AI search presence and Visibility alone. It already matches or beats the leader on Technical, Content & trust.
AI search presence
Section titled “AI search presence”| ✗ | Who are the best architects in Exeter? | |
| ✗ | Which architect in Exeter would you recommend for a house extension? | |
| ✗ | Top rated architectural practices in Exeter | |
| ✗ | I need an architect in Exeter - who should I contact? | |
| ✗ | Conservation architects in Exeter |
Why this score
Section titled “Why this score”| Pillar | Score | Made up of |
|---|---|---|
| Content & trust | 96 | about page: yes · team page: yes · credentials: yes · blog or news: yes · homepage: 598 words · last changed: 64 days ago |
| Visibility | 28 | ranks for 1 of 12 keywords · average position 3 · local 3-pack: 0 |
| Local presence | 67 | 0 reviews · 0 new in 90 days |
| Technical | 100 | HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes |
Key findings
Section titled “Key findings”- No pillar falls materially below the sector median this quarter.
How this compares to the leader
Section titled “How this compares to the leader”Living Space Architects leads the index with 82/100. The largest gaps are: AI search presence (0 vs 100); Visibility (28 vs 53); Local presence (67 vs 88).
Top fixes (ranked by impact)
Section titled “Top fixes (ranked by impact)”- Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
- Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
- Restart Google review generation and complete the Business Profile to close the local-pack gap.
Firms ranked near this one
Section titled “Firms ranked near this one”| Firm | Rank | Score | Why it is here |
|---|---|---|---|
| MJM Architecture | #8 | 67/100 | 2 places above you |
| KTA - Architects in Exeter and Plymouth, Devon | #12 | 60/100 | 2 places below you |
| Barc Architects | #7 | 67/100 | 3 places above you |
| LHC Design | #13 | 60/100 | 3 places below you |
Context (not scored)
Section titled “Context (not scored)”| Companies House | No confident match on the registered name |
|---|---|
| Real-user speed (CrUX) | Too little traffic to appear in Chrome’s public dataset |
| Lighthouse (lab, mobile) | Performance 59 · accessibility 99 · best practices 100 · SEO 92 — biggest losses: Reduce unused JavaScript; Links do not have descriptive text; Improve image delivery |
| Google profile detail | 1 photo · claimed · has a description · hours listed |
| Backlinks | 102 referring domains · 274 links · rank 109 |
| Site structure | 25 pages crawled · 78.4 internal links per page · reachable in: contact 1 click, about 1 click, services 1 click · 1% of links use a generic anchor |
| Sitemap | 1 URLs listed · declared in robots.txt · newest entry 64 days old · 1 of 1 sampled URLs resolve |
Where to get this fixed
Section titled “Where to get this fixed”Poynton Bradbury Architects’s lowest-scoring pillars among those we publish remediation guidance for:
- AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
- Visibility (28/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.