Gray + Gray architects — Exeter Architect Digital Visibility Score

Digital Visibility Score: 60 / 100 · Rank 11 of 63

Digital Visibility Score60/100Rank 11 of 63 · top 16%Problems found2Structured data present, but no LocalBusiness markupOne page from the first1Closest: self build architect Exeter at #11Furthest behind-5Speed & CWV: 59 against a sector median of 64

Measured 1 September 2026 via the PYC Exeter Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	59	64	−5
Technical	88	88	level
Local presence	76	76	level
Visibility	25	4	+21
AI search presence	40	0	+40
Content & trust	58	49.5	+8.5

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-5
Technical		0
Local presence		0
Visibility		+21
AI search presence		+40
Content & trust		+8.5

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.
• Worth knowingThe site has not changed in a long timeThe homepage last reported a change 9.7 years ago.

Where this firm ranks

Ranks for 6 of 12 keywords, average position 34.5, in the local 3-pack for 0 keywords.

Keyword	Position
architects Exeter	#38
architect Exeter	#30
architectural services Exeter	#36
house extension architect Exeter	not in top 100
planning application architect Exeter	not in top 100
listed building architect Exeter	not in top 100
residential architects Exeter	#21
commercial architects Exeter	#71
self build architect Exeter	#11
loft conversion architect Exeter	not in top 100
barn conversion architect Exeter	not in top 100
conservation architect Exeter	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Living Space Architects, on every pillar.

Speed & CWV		59
Technical		88
Local presence		76
Visibility		25
AI search presence		40
Content & trust		58

this firm sector median leader

Gray + Gray architects trails Living Space Architects by 132 points across 5 pillars, but 67% of that is AI search presence and Visibility alone. It already matches or beats the leader on Content & trust.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

self build architect Exeter

#11

1 position sits between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 2 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best architects in Exeter?
✓	Which architect in Exeter would you recommend for a house extension?	cited by domain
✗	Top rated architectural practices in Exeter
✓	I need an architect in Exeter - who should I contact?	cited by domain
✗	Conservation architects in Exeter

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	1
Locations	1
Reviews in last 90 days	0
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	58	about page: yes · team page: no · credentials: yes · blog or news: yes · homepage: 173 words · last changed: 3540 days ago
Visibility	25	ranks for 6 of 12 keywords · average position 34.5 · local 3-pack: 0
Local presence	76	1 reviews · rated 5 · 0 new in 90 days
Technical	88	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

• No pillar falls materially below the sector median this quarter.

How this compares to the leader

Living Space Architects leads the index with 82/100. The largest gaps are: AI search presence (40 vs 100); Visibility (25 vs 53); Speed & CWV (59 vs 79).

Top fixes (ranked by impact)

1. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
2. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
3. Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Gray + Gray architects in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
ET Architect	#9	61/100	2 places above you
LHC Design	#13	60/100	2 places below you
MJM Architecture	#8	67/100	3 places above you
NPS Property Consultants	#14	60/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 60 · accessibility 71 · best practices 78 · SEO 77 — biggest losses: Issues were logged in the `Issues` panel in Chrome Devtools; Avoid multiple page redirects; Does not use HTTPS
Google profile detail	17 photos · claimed · no description · hours listed
Backlinks	64 referring domains · 79 links · rank 49
Site structure	1 pages crawled · 23 internal links per page · reachable in: contact 1 click, about 1 click · 0% of links use a generic anchor · 7 sitemap pages not reachable by following links
Sitemap	7 URLs listed · declared in robots.txt · newest entry 3248 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Gray + Gray architects’s lowest-scoring pillars among those we publish remediation guidance for:

• Visibility (25/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
• AI search presence (40/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

↑ Ranked abovePoynton Bradbury Architects#10 · 61/100 Full indexAll 63 firms ↓ Ranked belowKTA - Architects in Exeter and Plymouth, Devon#12 · 60/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.