Group Emmett Design Architects — Exeter Architect Digital Visibility Score

Digital Visibility Score: 53 / 100 · Rank 27 of 63

Digital Visibility Score53/100Rank 27 of 63 · top 42%Problems found1No structured data on the homepage Furthest behind-13Speed & CWV: 51 against a sector median of 64

Measured 1 September 2026 via the PYC Exeter Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	51	64	−13
Technical	75	88	−13
Local presence	83	76	+7
Visibility	17	4	+13
AI search presence	20	0	+20
Content & trust	55	49.5	+5.5

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-13
Technical		-13
Local presence		+7
Visibility		+13
AI search presence		+20
Content & trust		+5.5

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.

Where this firm ranks

Ranks for 4 of 12 keywords, average position 55.5, in the local 3-pack for 0 keywords.

Keyword	Position
architects Exeter	#75
architect Exeter	#62
architectural services Exeter	not in top 100
house extension architect Exeter	not in top 100
planning application architect Exeter	not in top 100
listed building architect Exeter	not in top 100
residential architects Exeter	#45
commercial architects Exeter	#40
self build architect Exeter	not in top 100
loft conversion architect Exeter	not in top 100
barn conversion architect Exeter	not in top 100
conservation architect Exeter	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Living Space Architects, on every pillar.

Speed & CWV		51
Technical		75
Local presence		83
Visibility		17
AI search presence		20
Content & trust		55

this firm sector median leader

Group Emmett Design Architects trails Living Space Architects by 174 points across 5 pillars, but 67% of that is AI search presence and Visibility alone. It already matches or beats the leader on Content & trust.

AI search presence

Named in 1 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best architects in Exeter?
✗	Which architect in Exeter would you recommend for a house extension?
✓	Top rated architectural practices in Exeter	cited by domain
✗	I need an architect in Exeter - who should I contact?
✗	Conservation architects in Exeter

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	3
Locations	1
Reviews in last 90 days	0
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	55	about page: yes · team page: no · credentials: no · blog or news: yes · homepage: 682 words
Visibility	17	ranks for 4 of 12 keywords · average position 55.5 · local 3-pack: 0
Local presence	83	3 reviews · rated 5 · 0 new in 90 days
Technical	75	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: no

Key findings

Speed & CWV: 51/100, below the sector median of 64.
Technical: 75/100, below the sector median of 88.

How this compares to the leader

Living Space Architects leads the index with 82/100. The largest gaps are: AI search presence (20 vs 100); Visibility (17 vs 53); Speed & CWV (51 vs 79).

Top fixes (ranked by impact)

Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.

Firms ranked near this one

The firms nearest Group Emmett Design Architects in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Thomas Souster - Architect	#25	55/100	2 places above you
L+ Architects	#29	53/100	2 places below you
MRM Design Studio Ltd	#24	55/100	3 places above you
Mark Muir Architect	#30	53/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 44 · accessibility 81 · best practices 96 · SEO 77 — biggest losses: Layout shift culprits; Document request latency; Touch targets do not have sufficient size or spacing.
Google profile detail	4 photos · claimed · has a description · hours listed
Backlinks	26 referring domains · 34 links · rank 99
Site structure	1 pages crawled · 17 internal links per page · reachable in: contact 1 click, services 1 click · 0% of links use a generic anchor · 6 sitemap pages not reachable by following links
Sitemap	6 URLs listed · declared in robots.txt · newest entry 161 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Group Emmett Design Architects’s lowest-scoring pillars among those we publish remediation guidance for:

Visibility (17/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
AI search presence (20/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.