Mark Muir Architect — Exeter Architect Digital Visibility Score

Digital Visibility Score: 53 / 100 · Rank 30 of 63

Digital Visibility Score53/100Rank 30 of 63 · top 47%Problems found2Structured data present, but no LocalBusiness markupOne page from the first1Closest: residential architects Exeter at #18Furthest behind-19.5Content & trust: 30 against a sector median of 49.5

Measured 1 September 2026 via the PYC Exeter Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	67	64	+3
Technical	88	88	level
Local presence	88	76	+12
Visibility	8	4	+4
AI search presence	0	0	level
Content & trust	30	49.5	−19.5

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+3
Technical		0
Local presence		+12
Visibility		+4
AI search presence		0
Content & trust		-19.5

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.
• Worth fixingVery little published contentThe homepage carries 380 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.

Where this firm ranks

Ranks for 2 of 12 keywords, average position 21, in the local 3-pack for 0 keywords.

Keyword	Position
architects Exeter	#24
architect Exeter	not in top 100
architectural services Exeter	not in top 100
house extension architect Exeter	not in top 100
planning application architect Exeter	not in top 100
listed building architect Exeter	not in top 100
residential architects Exeter	#18
commercial architects Exeter	not in top 100
self build architect Exeter	not in top 100
loft conversion architect Exeter	not in top 100
barn conversion architect Exeter	not in top 100
conservation architect Exeter	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Living Space Architects, on every pillar.

Speed & CWV		67
Technical		88
Local presence		88
Visibility		8
AI search presence		0
Content & trust		30

this firm sector median leader

Mark Muir Architect trails Living Space Architects by 192 points across 5 pillars, but 76% of that is AI search presence and Visibility alone. It already matches or beats the leader on Local presence.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

residential architects Exeter

#18

1 position sits between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best architects in Exeter?
✗	Which architect in Exeter would you recommend for a house extension?
✗	Top rated architectural practices in Exeter
✗	I need an architect in Exeter - who should I contact?
✗	Conservation architects in Exeter

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	10
Locations	1
Reviews in last 90 days	0
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

• innovative designs3
• attentive3
• architect3
• sustainable forever home2
• attention to detail2
• ideas and advice2
• creativity2
• design needs2
• company2
• understanding2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	30	about page: yes · team page: no · credentials: no · blog or news: no · homepage: 380 words
Visibility	8	ranks for 2 of 12 keywords · average position 21 · local 3-pack: 0
Local presence	88	10 reviews · rated 5 · 0 new in 90 days
Technical	88	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

• Content & trust: 30/100, below the sector median of 49.5.

How this compares to the leader

Living Space Architects leads the index with 82/100. The largest gaps are: AI search presence (0 vs 100); Visibility (8 vs 53); Content & trust (30 vs 53).

Top fixes (ranked by impact)

1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
2. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
3. Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Mark Muir Architect in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Hann Design Studio	#28	53/100	2 places above you
The Threshing Barn	#32	52/100	2 places below you
Group Emmett Design Architects	#27	53/100	3 places above you
Burley Partnership Ltd	#33	51/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 60 · accessibility 86 · best practices 78 · SEO 92 — biggest losses: Browser errors were logged to the console; Does not use HTTPS; Reduce unused CSS
Google profile detail	8 photos · claimed · has a description · hours listed · 0 of 10 reviews are one star
Backlinks	69 referring domains · 126 links · rank 105 · 1 broken
Site structure	1 pages crawled · 45 internal links per page · reachable in: contact 1 click, about 1 click · 0% of links use a generic anchor · 146 sitemap pages not reachable by following links
Sitemap	147 URLs listed · declared in robots.txt · newest entry 10 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Mark Muir Architect’s lowest-scoring pillars among those we publish remediation guidance for:

• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
• Visibility (8/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

↑ Ranked aboveL+ Architects#29 · 53/100 Full indexAll 63 firms ↓ Ranked belowSmithers Purslow#31 · 53/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.