Smithers Purslow — Exeter Architect Digital Visibility Score

Digital Visibility Score: 53 / 100 · Rank 31 of 63

Digital Visibility Score53/100Rank 31 of 63 · top 48%Problems found2Structured data present, but no LocalBusiness markupFurthest behind-13Local presence: 63 against a sector median of 76

Measured 1 September 2026 via the PYC Exeter Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	81	64	+17
Technical	88	88	level
Local presence	63	76	−13
Visibility	0	4	−4
AI search presence	0	0	level
Content & trust	70	49.5	+20.5

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+17
Technical		0
Local presence		-13
Visibility		-4
AI search presence		0
Content & trust		+20.5

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.
• Worth knowingThe site has not changed in a long timeThe homepage last reported a change 2.1 years ago.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
architects Exeter	not in top 100
architect Exeter	not in top 100
architectural services Exeter	not in top 100
house extension architect Exeter	not in top 100
planning application architect Exeter	not in top 100
listed building architect Exeter	not in top 100
residential architects Exeter	not in top 100
commercial architects Exeter	not in top 100
self build architect Exeter	not in top 100
loft conversion architect Exeter	not in top 100
barn conversion architect Exeter	not in top 100
conservation architect Exeter	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Living Space Architects, on every pillar.

Speed & CWV		81
Technical		88
Local presence		63
Visibility		0
AI search presence		0
Content & trust		70

this firm sector median leader

Smithers Purslow trails Living Space Architects by 190 points across 4 pillars, but 81% of that is AI search presence and Visibility alone. It already matches or beats the leader on Speed & CWV, Content & trust.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best architects in Exeter?
✗	Which architect in Exeter would you recommend for a house extension?
✗	Top rated architectural practices in Exeter
✗	I need an architect in Exeter - who should I contact?
✗	Conservation architects in Exeter

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	70	about page: yes · team page: no · credentials: yes · blog or news: yes · homepage: 1,245 words · last changed: 768 days ago
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	63	0 reviews · 0 new in 90 days
Technical	88	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

• Local presence: 63/100, below the sector median of 76.

How this compares to the leader

Living Space Architects leads the index with 82/100. The largest gaps are: AI search presence (0 vs 100); Visibility (0 vs 53); Local presence (63 vs 88).

Top fixes (ranked by impact)

1. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
2. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
3. Restart Google review generation and complete the Business Profile to close the local-pack gap.

Firms ranked near this one

The firms nearest Smithers Purslow in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
L+ Architects	#29	53/100	2 places above you
Burley Partnership Ltd	#33	51/100	2 places below you
Hann Design Studio	#28	53/100	3 places above you
Dunn Marino Associates	#34	51/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 69 · accessibility 99 · best practices 74 · SEO 100 — biggest losses: Render-blocking requests; LCP request discovery; Use efficient cache lifetimes
Google profile detail	claimed · has a description · hours listed
Backlinks	113 referring domains · 1022 links · rank 189
Site structure	1 pages crawled · 0 internal links per page
Sitemap	not declared in robots.txt · no lastmod dates

Where to get this fixed

Smithers Purslow’s lowest-scoring pillars among those we publish remediation guidance for:

• Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

↑ Ranked aboveMark Muir Architect#30 · 53/100 Full indexAll 63 firms ↓ Ranked belowThe Threshing Barn#32 · 52/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.