Dunn Marino Associates — Exeter Architect Digital Visibility Score

Digital Visibility Score: 51 / 100 · Rank 34 of 63

Digital Visibility Score51/100Rank 34 of 63Problems found3No XML sitemap foundOne page from the first1Closest: commercial architects Exeter at #20Furthest behind-45Technical: 43 against a sector median of 88

Measured 1 September 2026 via the PYC Exeter Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	86	64	+22
Technical	43	88	−45
Local presence	82	76	+6
Visibility	33	4	+29
AI search presence	20	0	+20
Content & trust	10	49.5	−39.5

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+22
Technical		-45
Local presence		+6
Visibility		+29
AI search presence		+20
Content & trust		-39.5

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingNo XML sitemap foundSearch engines have to discover every page by following links. On a small site that is survivable; on a large one it is not.
• Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.
• Worth fixingVery little published contentThe homepage carries 220 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.

Where this firm ranks

Ranks for 8 of 12 keywords, average position 32.6, in the local 3-pack for 0 keywords.

Keyword	Position
architects Exeter	#28
architect Exeter	#26
architectural services Exeter	#44
house extension architect Exeter	not in top 100
planning application architect Exeter	#44
listed building architect Exeter	#39
residential architects Exeter	#31
commercial architects Exeter	#20
self build architect Exeter	not in top 100
loft conversion architect Exeter	not in top 100
barn conversion architect Exeter	not in top 100
conservation architect Exeter	#29

The gap to the leader

This firm against the sector median and the index leader, Living Space Architects, on every pillar.

Speed & CWV		86
Technical		43
Local presence		82
Visibility		33
AI search presence		20
Content & trust		10

this firm sector median leader

Dunn Marino Associates trails Living Space Architects by 206 points across 5 pillars, but 67% of that is AI search presence and Technical alone. It already matches or beats the leader on Speed & CWV.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

commercial architects Exeter

#20

1 position sits between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 1 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best architects in Exeter?
✗	Which architect in Exeter would you recommend for a house extension?
✗	Top rated architectural practices in Exeter
✗	I need an architect in Exeter - who should I contact?
✓	Conservation architects in Exeter	named

Local presence

Google Business Profile.

Rating	4.8 / 5
Reviews	6
Locations	1
Reviews in last 90 days	0
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	10	about page: no · team page: no · credentials: no · blog or news: no · homepage: 220 words
Visibility	33	ranks for 8 of 12 keywords · average position 32.6 · local 3-pack: 0
Local presence	82	6 reviews · rated 4.8 · 0 new in 90 days
Technical	43	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: — · sitemap: no · structured data: no

Key findings

• Technical: 43/100, below the sector median of 88.
• Content & trust: 10/100, below the sector median of 49.5.

How this compares to the leader

Living Space Architects leads the index with 82/100. The largest gaps are: AI search presence (20 vs 100); Technical (43 vs 100); Content & trust (10 vs 53).

Top fixes (ranked by impact)

1. Add about/team pages, and refresh stale content.
2. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
3. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.

Firms ranked near this one

The firms nearest Dunn Marino Associates in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
The Threshing Barn	#32	52/100	2 places above you
LDA Design (Exeter)	#36	51/100	2 places below you
Smithers Purslow	#31	53/100	3 places above you
16A Architecture	#37	50/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	Company 05440315 · 21.3 years old · active · SIC 71111
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 88 · accessibility 82 · best practices 81 · SEO 91 — biggest losses: Image elements do not have `[alt]` attributes; Links do not have a discernible name; Improve image delivery
Google profile detail	2 photos · claimed · no description · hours listed · 0 of 6 reviews are one star
Backlinks	54 referring domains · 210 links · rank 57
Site structure	1 pages crawled · 19 internal links per page · 0% of links use a generic anchor
Sitemap	not declared in robots.txt

Where to get this fixed

Dunn Marino Associates’s lowest-scoring pillars among those we publish remediation guidance for:

• Content & trust (10/100) — read topical authority on how depth and coverage compound into citation-worthiness. Background on analysing this pillar: content & trust.
• AI search presence (20/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

↑ Ranked aboveBurley Partnership Ltd#33 · 51/100 Full indexAll 63 firms ↓ Ranked belowinacoustic#35 · 51/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.