Thomas Souster - Architect — Exeter Architect Digital Visibility Score

Digital Visibility Score: 55 / 100 · Rank 25 of 63

Digital Visibility Score55/100Rank 25 of 63 · top 39%Problems found1Very little published contentFurthest behind-19.5Content & trust: 30 against a sector median of 49.5

Measured 1 September 2026 via the PYC Exeter Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	58	64	−6
Technical	100	88	+12
Local presence	86	76	+10
Visibility	4	4	level
AI search presence	20	0	+20
Content & trust	30	49.5	−19.5

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-6
Technical		+12
Local presence		+10
Visibility		0
AI search presence		+20
Content & trust		-19.5

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingVery little published contentThe homepage carries 292 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.

Where this firm ranks

Ranks for 1 of 12 keywords, average position 50, in the local 3-pack for 0 keywords.

Keyword	Position
architects Exeter	#50
architect Exeter	not in top 100
architectural services Exeter	not in top 100
house extension architect Exeter	not in top 100
planning application architect Exeter	not in top 100
listed building architect Exeter	not in top 100
residential architects Exeter	not in top 100
commercial architects Exeter	not in top 100
self build architect Exeter	not in top 100
loft conversion architect Exeter	not in top 100
barn conversion architect Exeter	not in top 100
conservation architect Exeter	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Living Space Architects, on every pillar.

Speed & CWV		58
Technical		100
Local presence		86
Visibility		4
AI search presence		20
Content & trust		30

this firm sector median leader

Thomas Souster - Architect trails Living Space Architects by 175 points across 5 pillars, but 74% of that is AI search presence and Visibility alone. It already matches or beats the leader on Technical.

AI search presence

Named in 1 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best architects in Exeter?
✓	Which architect in Exeter would you recommend for a house extension?	cited by domain
✗	Top rated architectural practices in Exeter
✗	I need an architect in Exeter - who should I contact?
✗	Conservation architects in Exeter

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	7
Locations	1
Reviews in last 90 days	3
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

• design process3
• planning application2
• patience2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	30	about page: yes · team page: no · credentials: no · blog or news: no · homepage: 292 words
Visibility	4	ranks for 1 of 12 keywords · average position 50 · local 3-pack: 0
Local presence	86	7 reviews · rated 5 · 3 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

• Content & trust: 30/100, below the sector median of 49.5.

How this compares to the leader

Living Space Architects leads the index with 82/100. The largest gaps are: AI search presence (20 vs 100); Visibility (4 vs 53); Content & trust (30 vs 53).

Top fixes (ranked by impact)

1. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
2. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
3. Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Thomas Souster - Architect in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Bailey Partnership (Group) Ltd	#23	55/100	2 places above you
Group Emmett Design Architects	#27	53/100	2 places below you
Axiom Architects	#22	55/100	3 places above you
Hann Design Studio	#28	53/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 58 · accessibility 95 · best practices 81 · SEO 100 — biggest losses: Use efficient cache lifetimes; Legacy JavaScript; Render-blocking requests
Google profile detail	7 photos · claimed · has a description · hours listed · 0 of 7 reviews are one star
Backlinks	38 referring domains · 100 links · rank 0
Site structure	1 pages crawled · 39 internal links per page · reachable in: about 1 click · 0% of links use a generic anchor · 16 sitemap pages not reachable by following links
Sitemap	16 URLs listed · declared in robots.txt · newest entry 11 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Thomas Souster - Architect’s lowest-scoring pillars among those we publish remediation guidance for:

• Visibility (4/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
• AI search presence (20/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

↑ Ranked aboveMRM Design Studio Ltd#24 · 55/100 Full indexAll 63 firms ↓ Ranked belowBBH Chartered Architects Ltd#26 · 54/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.