Axiom Architects — Exeter Architect Digital Visibility Score

Digital Visibility Score: 55 / 100 · Rank 22 of 63

Digital Visibility Score55/100Rank 22 of 63 · top 34%Critical problem1The site is not served over HTTPS Furthest behind-25Technical: 63 against a sector median of 88

Measured 1 September 2026 via the PYC Exeter Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	100	64	+36
Technical	63	88	−25
Local presence	59	76	−17
Visibility	30	4	+26
AI search presence	0	0	level
Content & trust	60	49.5	+10.5

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+36
Technical		-25
Local presence		-17
Visibility		+26
AI search presence		0
Content & trust		+10.5

Problems found

1 critical problem found. These are specific, checkable faults on the site — not opinions about it.

CriticalThe site is not served over HTTPSBrowsers mark it as not secure, and it is a ranking signal in its own right.
Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.

Where this firm ranks

Ranks for 3 of 12 keywords, average position 5.3, in the local 3-pack for 0 keywords.

Keyword	Position
architects Exeter	#5
architect Exeter	#6
architectural services Exeter	not in top 100
house extension architect Exeter	not in top 100
planning application architect Exeter	not in top 100
listed building architect Exeter	not in top 100
residential architects Exeter	not in top 100
commercial architects Exeter	#5
self build architect Exeter	not in top 100
loft conversion architect Exeter	not in top 100
barn conversion architect Exeter	not in top 100
conservation architect Exeter	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Living Space Architects, on every pillar.

Speed & CWV		100
Technical		63
Local presence		59
Visibility		30
AI search presence		0
Content & trust		60

this firm sector median leader

Axiom Architects trails Living Space Architects by 189 points across 4 pillars, but 72% of that is AI search presence and Technical alone. It already matches or beats the leader on Speed & CWV, Content & trust.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best architects in Exeter?
✗	Which architect in Exeter would you recommend for a house extension?
✗	Top rated architectural practices in Exeter
✗	I need an architect in Exeter - who should I contact?
✗	Conservation architects in Exeter

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	60	about page: yes · team page: yes · credentials: no · blog or news: yes · homepage: 28 words
Visibility	30	ranks for 3 of 12 keywords · average position 5.3 · local 3-pack: 0
Local presence	59	0 reviews · 0 new in 90 days
Technical	63	HTTPS: no · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: no

Key findings

Technical: 63/100, below the sector median of 88.
Local presence: 59/100, below the sector median of 76.

How this compares to the leader

Living Space Architects leads the index with 82/100. The largest gaps are: AI search presence (0 vs 100); Technical (63 vs 100); Local presence (59 vs 88).

Top fixes (ranked by impact)

Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Restart Google review generation and complete the Business Profile to close the local-pack gap.

Firms ranked near this one

The firms nearest Axiom Architects in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Acorus Rural Property Services Ltd	#20	56/100	2 places above you
MRM Design Studio Ltd	#24	55/100	2 places below you
Maria Escribano Architects Ltd	#19	57/100	3 places above you
Thomas Souster - Architect	#25	55/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Google profile detail	1 photo · claimed · no description · no hours listed
Backlinks	172 referring domains · 281 links · rank 144
Site structure	25 pages crawled · 22.6 internal links per page · reachable in: contact 1 click, about 1 click, team 1 click · 0% of links use a generic anchor
Sitemap	not declared in robots.txt · no lastmod dates

Where to get this fixed

Axiom Architects’s lowest-scoring pillars among those we publish remediation guidance for:

AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
Visibility (30/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.