MRM Design Studio Ltd — Exeter Architect Digital Visibility Score

Digital Visibility Score: 55 / 100 · Rank 24 of 63

Digital Visibility Score55/100Rank 24 of 63 · top 37%Critical problem1Search engines are being told not to index this site One page from the first5Closest: architectural services Exeter at #13 Furthest behind-24.5Content & trust: 25 against a sector median of 49.5

Measured 1 September 2026 via the PYC Exeter Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	66	64	+2
Technical	88	88	level
Local presence	88	76	+12
Visibility	29	4	+25
AI search presence	0	0	level
Content & trust	25	49.5	−24.5

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+2
Technical		0
Local presence		+12
Visibility		+25
AI search presence		0
Content & trust		-24.5

Problems found

1 critical problem found. These are specific, checkable faults on the site — not opinions about it.

CriticalSearch engines are being told not to index this siteThe site’s own robots.txt disallows crawling. Until that changes, nothing else on this page can help — the pages cannot enter the index in the first place.

Where this firm ranks

Ranks for 7 of 12 keywords, average position 19.3, in the local 3-pack for 0 keywords.

Keyword	Position
architects Exeter	#19
architect Exeter	#17
architectural services Exeter	#13
house extension architect Exeter	not in top 100
planning application architect Exeter	not in top 100
listed building architect Exeter	#35
residential architects Exeter	#13
commercial architects Exeter	#15
self build architect Exeter	#23
loft conversion architect Exeter	not in top 100
barn conversion architect Exeter	not in top 100
conservation architect Exeter	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Living Space Architects, on every pillar.

Speed & CWV		66
Technical		88
Local presence		88
Visibility		29
AI search presence		0
Content & trust		25

this firm sector median leader

MRM Design Studio Ltd trails Living Space Architects by 177 points across 5 pillars, but 72% of that is AI search presence and Content & trust alone. It already matches or beats the leader on Local presence.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

architectural services Exeter		#13
residential architects Exeter		#13
commercial architects Exeter		#15
architect Exeter		#17
architects Exeter		#19

5 positions sit between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best architects in Exeter?
✗	Which architect in Exeter would you recommend for a house extension?
✗	Top rated architectural practices in Exeter
✗	I need an architect in Exeter - who should I contact?
✗	Conservation architects in Exeter

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	10
Locations	1
Reviews in last 90 days	0
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

plans6
design5
thoughtful design2
guidance2
communication2
support2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	25	about page: no · team page: no · credentials: no · blog or news: yes · homepage: 164 words
Visibility	29	ranks for 7 of 12 keywords · average position 19.3 · local 3-pack: 0
Local presence	88	10 reviews · rated 5 · 0 new in 90 days
Technical	88	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: no · sitemap: yes · structured data: yes

Key findings

Content & trust: 25/100, below the sector median of 49.5.

How this compares to the leader

Living Space Architects leads the index with 82/100. The largest gaps are: AI search presence (0 vs 100); Content & trust (25 vs 53); Visibility (29 vs 53).

Top fixes (ranked by impact)

Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Add about/team pages, and refresh stale content.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.

Firms ranked near this one

The firms nearest MRM Design Studio Ltd in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Axiom Architects	#22	55/100	2 places above you
BBH Chartered Architects Ltd	#26	54/100	2 places below you
Grainge Architects	#21	56/100	3 places above you
Group Emmett Design Architects	#27	53/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	Company 10706747 · 9.4 years old · active · SIC 71111
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 67 · accessibility 96 · best practices 78 · SEO 100 — biggest losses: Largest Contentful Paint; Avoid multiple page redirects; LCP breakdown
Google profile detail	55 photos · claimed · has a description · hours listed · 0 of 10 reviews are one star
Backlinks	51 referring domains · 136 links · rank 85
Site structure	1 pages crawled · 7 internal links per page · reachable in: contact 1 click, services 1 click · 0% of links use a generic anchor · 4 sitemap pages not reachable by following links
Sitemap	5 URLs listed · declared in robots.txt · newest entry 21 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

MRM Design Studio Ltd’s lowest-scoring pillars among those we publish remediation guidance for:

AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
Content & trust (25/100) — read topical authority on how depth and coverage compound into citation-worthiness. Background on analysing this pillar: content & trust.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.