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Zetland Vets, Westbury-On-Trym — Bristol Vet Digital Visibility Score

Digital Visibility Score: 62 / 100 · Rank 9 of 29

Digital Visibility Score62/100Rank 9 of 29 · top 29%Furthest behind-14Content & trust: 46 against a sector median of 60

Measured 1 September 2026 via the PYC Bristol Vet Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Section titled “Pillar breakdown vs sector median”
Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.
PillarScoreMedianvs median
Speed & CWV7968.5+10.5
Technical10088+12
Local presence7981−2
Visibility2221+1
AI search presence200+20
Content & trust4660−14
Pillar performance against the sector median. Bars right of centre are above the median, left are below.
Speed & CWV+10.5
Technical+12
Local presence-2
Visibility+1
AI search presence+20
Content & trust-14

Where this firm ranks

Section titled “Where this firm ranks”
Ranks for 2 of 12 keywords, average position 26, in the local 3-pack for 8 keywords.
KeywordPosition
vets Bristolnot in top 100
veterinary practice Bristolnot in top 100
best vets Bristolnot in top 100
emergency vet Bristolnot in top 100
cat vet Bristol#26
dog vet Bristolnot in top 100
24 hour vet Bristolnot in top 100
vet costs Bristolnot in top 100
animal hospital Bristolnot in top 100
vets Cliftonnot in top 100
vets Redland#26
veterinary Cliftonnot in top 100

The gap to the leader

Section titled “The gap to the leader”
This firm against the sector median and the index leader, Bristol Vet Specialists, on every pillar.
Speed & CWV79
Technical100
Local presence79
Visibility22
AI search presence20
Content & trust46

this firm sector median leader

Zetland Vets, Westbury-On-Trym trails Bristol Vet Specialists by 116 points across 5 pillars, but 64% of that is AI search presence and Visibility alone. It already matches or beats the leader on Technical.

AI search presence

Section titled “AI search presence”
Named in 1 of 5 AI answers. A domain citation is stronger evidence than a name mention.
✗Who are the best vets in Bristol?
✗Which veterinary practice in Bristol would you recommend?
✗Top rated vets in Bristol
✗My pet is unwell in Bristol - which vet should I call?
✓Best vets in Clifton, Bristolcited by domain

Local presence

Section titled “Local presence”
Google Business Profile.
Rating4.64 / 5
Reviews1278
Locations8
Reviews in last 90 days0
Address matches websiteyes

What customers talk about

Section titled “What customers talk about”
Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.
  • caring staff22
  • reassuring vet7
  • receptionists5
  • welcoming atmosphere3
  • attentive treatment2
  • euthanasia2
  • efficient staff2
  • clear explanations2
  • polite2
  • above and beyond2

Why this score

Section titled “Why this score”
What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.
PillarScoreMade up of
Content & trust46about page: yes · team page: no · credentials: no · blog or news: no · homepage: 457 words · last changed: 0 days ago
Visibility22ranks for 2 of 12 keywords · average position 26 · local 3-pack: 8
Local presence791278 reviews · rated 4.64 · 0 new in 90 days
Technical100HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

Section titled “Key findings”
  • Content & trust: 46/100, below the sector median of 60.

How this compares to the leader

Section titled “How this compares to the leader”

Bristol Vet Specialists leads the index with 80/100. The largest gaps are: AI search presence (20 vs 60); Visibility (22 vs 56); Local presence (79 vs 100).

Top fixes (ranked by impact)

Section titled “Top fixes (ranked by impact)”
  1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
  2. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
  3. Add about/team pages, and refresh stale content.

Firms ranked near this one

Section titled “Firms ranked near this one”
The firms nearest Zetland Vets, Westbury-On-Trym in this ranking, beyond the two either side.
FirmRankScoreWhy it is here
Bristol Animal Rescue Centre Clinic#762/1002 places above you
Highcroft Referrals#1158/1002 places below you
Avon Lodge Veterinary Group#663/1003 places above you
Peaceful Paws Vet#1258/1003 places below you

Context (not scored)

Section titled “Context (not scored)”
Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.
Companies HouseNo confident match on the registered name
Real-user speed (CrUX)Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)Performance 60 · accessibility 100 · best practices 100 · SEO 100 — biggest losses: Avoid multiple page redirects; Legacy JavaScript; Document request latency
Google profile detail78 photos · claimed · has a description · hours listed · 8 of 145 reviews are one star
Backlinks330 referring domains · 1157 links · rank 180 · 7 broken
Site structure1 pages crawled · 0 internal links per page
Sitemapnot declared in robots.txt · no lastmod dates

Where to get this fixed

Section titled “Where to get this fixed”

Zetland Vets, Westbury-On-Trym’s lowest-scoring pillars among those we publish remediation guidance for:

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.