Avon Lodge Veterinary Group — Bristol Vet Digital Visibility Score

Digital Visibility Score: 63 / 100 · Rank 6 of 29

Digital Visibility Score63/100Rank 6 of 29 · top 18%Problems found1Very little published content Furthest behind-21Visibility: 0 against a sector median of 21

Measured 1 September 2026 via the PYC Bristol Vet Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	83	68.5	+14.5
Technical	100	88	+12
Local presence	97	81	+16
Visibility	0	21	−21
AI search presence	20	0	+20
Content & trust	42	60	−18

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+14.5
Technical		+12
Local presence		+16
Visibility		-21
AI search presence		+20
Content & trust		-18

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth fixingVery little published contentThe homepage carries 314 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
vets Bristol	not in top 100
veterinary practice Bristol	not in top 100
best vets Bristol	not in top 100
emergency vet Bristol	not in top 100
cat vet Bristol	not in top 100
dog vet Bristol	not in top 100
24 hour vet Bristol	not in top 100
vet costs Bristol	not in top 100
animal hospital Bristol	not in top 100
vets Clifton	not in top 100
vets Redland	not in top 100
veterinary Clifton	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Bristol Vet Specialists, on every pillar.

Speed & CWV		83
Technical		100
Local presence		97
Visibility		0
AI search presence		20
Content & trust		42

this firm sector median leader

Avon Lodge Veterinary Group trails Bristol Vet Specialists by 123 points across 4 pillars, but 78% of that is Visibility and AI search presence alone. It already matches or beats the leader on Speed & CWV, Technical.

AI search presence

Named in 1 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best vets in Bristol?
✓	Which veterinary practice in Bristol would you recommend?	named
✗	Top rated vets in Bristol
✗	My pet is unwell in Bristol - which vet should I call?
✗	Best vets in Clifton, Bristol

Local presence

Google Business Profile.

Rating	4.8 / 5
Reviews	480
Locations	2
Reviews in last 90 days	17
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

friendly staff40
caring staff20
nervous dog4
kind vet3
clear explanations3
animal welfare3
relaxing atmosphere2
fair pricing2
welcoming2
quick to help2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	42	about page: yes · team page: no · credentials: no · blog or news: no · homepage: 314 words · last changed: 0 days ago
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	97	480 reviews · rated 4.8 · 17 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

Visibility: 0/100, below the sector median of 21.
Content & trust: 42/100, below the sector median of 60.

How this compares to the leader

Bristol Vet Specialists leads the index with 80/100. The largest gaps are: Visibility (0 vs 56); AI search presence (20 vs 60); Content & trust (42 vs 66).

Top fixes (ranked by impact)

Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Avon Lodge Veterinary Group in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
The Pet Vet Bristol	#4	67/100	2 places above you
Viking Vets	#8	62/100	2 places below you
Fernlea Veterinary Clinics	#3	67/100	3 places above you
Zetland Vets, Westbury-On-Trym	#9	62/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	Company 07605359 · 15.4 years old · active · SIC 99999
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 60 · accessibility 100 · best practices 100 · SEO 100 — biggest losses: Avoid multiple page redirects; Reduce unused JavaScript; Network dependency tree
Google profile detail	18 photos · claimed · has a description · hours listed · 1 of 133 reviews are one star
Backlinks	91 referring domains · 1111 links · rank 145 · 1 broken
Site structure	1 pages crawled · 0 internal links per page
Sitemap	not declared in robots.txt · no lastmod dates

Where to get this fixed

Avon Lodge Veterinary Group’s lowest-scoring pillars among those we publish remediation guidance for:

Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
AI search presence (20/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.