Digital Visibility Score: 67 / 100 · Rank 3 of 29
Measured 1 September 2026 via the PYC Bristol Vet Digital Visibility Index. Every figure is objective and reproducible from the methodology . Spotted an error? Request a correction .
Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.
Pillar performance against the sector median. Bars right of centre are above the median, left are below.
Speed & CWV -1.5 Technical +12 Local presence +1 Visibility +29 AI search presence +20 Content & trust +6
These are specific, checkable faults on the site — not opinions about it.
Worth knowing The site has not changed in a long time The homepage last reported a change 6.8 years ago.
Ranks for 10 of 12 keywords, average position 8.3, in the local 3-pack for 0 keywords.
Keyword Position vets Bristol #5 veterinary practice Bristol #2 best vets Bristol #10 emergency vet Bristol #6 cat vet Bristol #8 dog vet Bristol #11 24 hour vet Bristol #9 vet costs Bristol #1 animal hospital Bristol #10 vets Clifton not in top 100 vets Redland #21 veterinary Clifton not in top 100
This firm against the sector median and the index leader, Bristol Vet Specialists, on every pillar.
Speed & CWV 67 Technical 100 Local presence 82 Visibility 50 AI search presence 20 Content & trust 66
Fernlea Veterinary Clinics trails Bristol Vet Specialists by 77 points across 4 pillars, but 75% of that is AI search presence and Local presence alone. It already matches or beats the leader on Technical, Content & trust.
Ranked between #11 and #20 — one page from the first, ordered by how close.
1 position sits between #11 and #20 — one page away, and the cheapest ranking work available to this firm.
Named in 1 of 5 AI answers. A domain citation is stronger evidence than a name mention.
✓ Who are the best vets in Bristol? cited by domain ✗ Which veterinary practice in Bristol would you recommend? ✗ Top rated vets in Bristol ✗ My pet is unwell in Bristol - which vet should I call? ✗ Best vets in Clifton, Bristol
Google Business Profile.
Rating 4.75 / 5 Reviews 447 Locations 2 Reviews in last 90 days 5 Address matches website yes
Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.
orthopedic vets 5 thorough checks 5 helpful information 4 euthanasia 3 knee surgery 2 locum vet 2 no hidden costs 2 aftercare 2 insurance assistance 2 small practice 2
What each score is made of. Every input here is in the open dataset , so the arithmetic can be checked rather than taken on trust.
Pillar Score Made up of Content & trust 66 about page: yes · team page: yes · credentials: yes · blog or news: no · homepage: 616 words · last changed: 2489 days ago Visibility 50 ranks for 10 of 12 keywords · average position 8.3 · local 3-pack: 0 Local presence 82 447 reviews · rated 4.75 · 5 new in 90 days Technical 100 HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes
No pillar falls materially below the sector median this quarter.
Bristol Vet Specialists leads the index with 80/100. The largest gaps are: AI search presence (20 vs 60); Local presence (82 vs 100); Speed & CWV (67 vs 80).
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Add about/team pages, and refresh stale content.
The firms nearest Fernlea Veterinary Clinics in this ranking, beyond the two either side.
Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology .
Companies House No confident match on the registered name Real-user speed (CrUX) Too little traffic to appear in Chrome’s public dataset Lighthouse (lab, mobile) Performance 37 · accessibility 72 · best practices 81 · SEO 92 — biggest losses: Layout shift culprits; LCP breakdown; Render-blocking requests Google profile detail 24 photos · unclaimed · no description · hours listed · 2 of 216 reviews are one star Backlinks 96 referring domains · 209 links · rank 144 Site structure Not crawled — homepage HTTP 403
Fernlea Veterinary Clinics’s lowest-scoring pillars among those we publish remediation guidance for:
How this is measured: see the index methodology , and the statistical methods behind each pillar. This index is published by PYC ; if you want this score moved, start here .