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PYC HUB

Viking Vets — Bristol Vet Digital Visibility Score

Digital Visibility Score: 62 / 100 · Rank 8 of 29

Digital Visibility Score62/100Rank 8 of 29 · top 25%Problems found3Structured data present, but no LocalBusiness markupOne page from the first1Closest: best vets Bristol at #12Furthest behind-12.5Speed & CWV: 56 against a sector median of 68.5

Measured 1 September 2026 via the PYC Bristol Vet Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Section titled “Pillar breakdown vs sector median”
Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.
PillarScoreMedianvs median
Speed & CWV5668.5−12.5
Technical8888level
Local presence8381+2
Visibility4621+25
AI search presence200+20
Content & trust6260+2
Pillar performance against the sector median. Bars right of centre are above the median, left are below.
Speed & CWV-12.5
Technical0
Local presence+2
Visibility+25
AI search presence+20
Content & trust+2

Problems found

Section titled “Problems found”
These are specific, checkable faults on the site — not opinions about it.
  • Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.
  • Worth fixingVery little published contentThe homepage carries 285 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.
  • Worth knowingThe site has not changed in a long timeThe homepage last reported a change 2 years ago.

Where this firm ranks

Section titled “Where this firm ranks”
Ranks for 11 of 12 keywords, average position 25.6, in the local 3-pack for 0 keywords.
KeywordPosition
vets Bristol#29
veterinary practice Bristol#22
best vets Bristol#12
emergency vet Bristol#5
cat vet Bristol#25
dog vet Bristol#30
24 hour vet Bristol#8
vet costs Bristol#36
animal hospital Bristol#38
vets Cliftonnot in top 100
vets Redland#32
veterinary Clifton#45

The gap to the leader

Section titled “The gap to the leader”
This firm against the sector median and the index leader, Bristol Vet Specialists, on every pillar.
Speed & CWV56
Technical88
Local presence83
Visibility46
AI search presence20
Content & trust62

this firm sector median leader

Viking Vets trails Bristol Vet Specialists by 107 points across 6 pillars, but 60% of that is AI search presence and Speed & CWV alone.

Closest to the first page

Section titled “Closest to the first page”
Ranked between #11 and #20 — one page from the first, ordered by how close.
best vets Bristol#12

1 position sits between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Section titled “AI search presence”
Named in 1 of 5 AI answers. A domain citation is stronger evidence than a name mention.
✗Who are the best vets in Bristol?
✗Which veterinary practice in Bristol would you recommend?
✓Top rated vets in Bristolnamed
✗My pet is unwell in Bristol - which vet should I call?
✗Best vets in Clifton, Bristol

Local presence

Section titled “Local presence”
Google Business Profile.
Rating4.8 / 5
Reviews343
Locations1
Reviews in last 90 days4
Address matches websiteyes

What customers talk about

Section titled “What customers talk about”
Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.
  • euthanasia8
  • gentle care7
  • welcoming atmosphere5
  • separate cat waiting area3
  • quick appointment3
  • exceptional practice3
  • nervous cat2
  • dental op2
  • expert vet2
  • inoculations2

Why this score

Section titled “Why this score”
What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.
PillarScoreMade up of
Content & trust62about page: yes · team page: yes · credentials: yes · blog or news: no · homepage: 285 words · last changed: 738 days ago
Visibility46ranks for 11 of 12 keywords · average position 25.6 · local 3-pack: 0
Local presence83343 reviews · rated 4.8 · 4 new in 90 days
Technical88HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

Section titled “Key findings”
  • Speed & CWV: 56/100, below the sector median of 68.5.

How this compares to the leader

Section titled “How this compares to the leader”

Bristol Vet Specialists leads the index with 80/100. The largest gaps are: AI search presence (20 vs 60); Speed & CWV (56 vs 80); Local presence (83 vs 100).

Top fixes (ranked by impact)

Section titled “Top fixes (ranked by impact)”
  1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
  2. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
  3. Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.

Firms ranked near this one

Section titled “Firms ranked near this one”
The firms nearest Viking Vets in this ranking, beyond the two either side.
FirmRankScoreWhy it is here
Avon Lodge Veterinary Group#663/1002 places above you
Zetland Vets, Clifton#1060/1002 places below you
The Grove Vets#564/1003 places above you
Highcroft Referrals#1158/1003 places below you

Context (not scored)

Section titled “Context (not scored)”
Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.
Companies HouseNo confident match on the registered name
Real-user speed (CrUX)Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)Performance 49 · accessibility 90 · best practices 58 · SEO 92 — biggest losses: Largest Contentful Paint; Network dependency tree; Use efficient cache lifetimes
Google profile detail22 photos · claimed · has a description · hours listed · 7 of 343 reviews are one star
Backlinks84 referring domains · 148 links · rank 131 · 2 broken
Site structure24 pages crawled · 48.7 internal links per page · reachable in: contact 1 click, about 1 click, team 1 click, services 1 click · 1% of links use a generic anchor · 1 sitemap pages not reachable by following links
Sitemap1 URLs listed · declared in robots.txt · newest entry 738 days old · 1 of 1 sampled URLs resolve

Where to get this fixed

Section titled “Where to get this fixed”

Viking Vets’s lowest-scoring pillars among those we publish remediation guidance for:

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.