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Zetland Vets, Clifton — Bristol Vet Digital Visibility Score

Digital Visibility Score: 60 / 100 · Rank 10 of 29

Digital Visibility Score60/100Rank 10 of 29 · top 32%Furthest behind-21Visibility: 0 against a sector median of 21

Measured 1 September 2026 via the PYC Bristol Vet Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Section titled “Pillar breakdown vs sector median”
Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.
PillarScoreMedianvs median
Speed & CWV7868.5+9.5
Technical10088+12
Local presence8681+5
Visibility021−21
AI search presence200+20
Content & trust4660−14
Pillar performance against the sector median. Bars right of centre are above the median, left are below.
Speed & CWV+9.5
Technical+12
Local presence+5
Visibility-21
AI search presence+20
Content & trust-14

Where this firm ranks

Section titled “Where this firm ranks”
Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.
KeywordPosition
vets Bristolnot in top 100
veterinary practice Bristolnot in top 100
best vets Bristolnot in top 100
emergency vet Bristolnot in top 100
cat vet Bristolnot in top 100
dog vet Bristolnot in top 100
24 hour vet Bristolnot in top 100
vet costs Bristolnot in top 100
animal hospital Bristolnot in top 100
vets Cliftonnot in top 100
vets Redlandnot in top 100
veterinary Cliftonnot in top 100

The gap to the leader

Section titled “The gap to the leader”
This firm against the sector median and the index leader, Bristol Vet Specialists, on every pillar.
Speed & CWV78
Technical100
Local presence86
Visibility0
AI search presence20
Content & trust46

this firm sector median leader

Zetland Vets, Clifton trails Bristol Vet Specialists by 132 points across 5 pillars, but 73% of that is Visibility and AI search presence alone. It already matches or beats the leader on Technical.

AI search presence

Section titled “AI search presence”
Named in 1 of 5 AI answers. A domain citation is stronger evidence than a name mention.
✗Who are the best vets in Bristol?
✗Which veterinary practice in Bristol would you recommend?
✗Top rated vets in Bristol
✗My pet is unwell in Bristol - which vet should I call?
✓Best vets in Clifton, Bristolnamed

Local presence

Section titled “Local presence”
Google Business Profile.
Rating4.6 / 5
Reviews119
Locations1
Reviews in last 90 days7
Address matches websiteyes

What customers talk about

Section titled “What customers talk about”
Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.
  • friendly staff24
  • caring staff11
  • rabbit4
  • nurse3
  • dog vaccination2
  • annual vaccinations2
  • calm atmosphere2
  • caring vets2
  • answering questions2
  • efficiency2

Why this score

Section titled “Why this score”
What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.
PillarScoreMade up of
Content & trust46about page: yes · team page: no · credentials: no · blog or news: no · homepage: 457 words · last changed: 0 days ago
Visibility0ranks for 0 of 12 keywords · local 3-pack: 0
Local presence86119 reviews · rated 4.6 · 7 new in 90 days
Technical100HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

Section titled “Key findings”
  • Visibility: 0/100, below the sector median of 21.
  • Content & trust: 46/100, below the sector median of 60.

How this compares to the leader

Section titled “How this compares to the leader”

Bristol Vet Specialists leads the index with 80/100. The largest gaps are: Visibility (0 vs 56); AI search presence (20 vs 60); Content & trust (46 vs 66).

Top fixes (ranked by impact)

Section titled “Top fixes (ranked by impact)”
  1. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
  2. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
  3. Add about/team pages, and refresh stale content.

Firms ranked near this one

Section titled “Firms ranked near this one”
The firms nearest Zetland Vets, Clifton in this ranking, beyond the two either side.
FirmRankScoreWhy it is here
Viking Vets#862/1002 places above you
Peaceful Paws Vet#1258/1002 places below you
Bristol Animal Rescue Centre Clinic#762/1003 places above you
Golden Valley Vets#1357/1003 places below you

Context (not scored)

Section titled “Context (not scored)”
Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.
Companies HouseNo confident match on the registered name
Real-user speed (CrUX)Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)Performance 49 · accessibility 100 · best practices 100 · SEO 100 — biggest losses: Minimize main-thread work; Reduce JavaScript execution time; Avoid multiple page redirects
Google profile detail20 photos · claimed · has a description · hours listed · 6 of 119 reviews are one star
Backlinks85 referring domains · 566 links · rank 115
Site structure1 pages crawled · 0 internal links per page
Sitemapnot declared in robots.txt · no lastmod dates

Where to get this fixed

Section titled “Where to get this fixed”

Zetland Vets, Clifton’s lowest-scoring pillars among those we publish remediation guidance for:

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.