Peaceful Paws Vet — Bristol Vet Digital Visibility Score

Digital Visibility Score: 58 / 100 · Rank 12 of 29

Digital Visibility Score58/100Rank 12 of 29 · top 39%Problems found1The site has not changed in a long time Furthest behind-23Content & trust: 37 against a sector median of 60

Measured 1 September 2026 via the PYC Bristol Vet Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	73	68.5	+4.5
Technical	100	88	+12
Local presence	100	81	+19
Visibility	0	21	−21
AI search presence	0	0	level
Content & trust	37	60	−23

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+4.5
Technical		+12
Local presence		+19
Visibility		-21
AI search presence		0
Content & trust		-23

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth knowingThe site has not changed in a long timeThe homepage last reported a change 2.3 years ago.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
vets Bristol	not in top 100
veterinary practice Bristol	not in top 100
best vets Bristol	not in top 100
emergency vet Bristol	not in top 100
cat vet Bristol	not in top 100
dog vet Bristol	not in top 100
24 hour vet Bristol	not in top 100
vet costs Bristol	not in top 100
animal hospital Bristol	not in top 100
vets Clifton	not in top 100
vets Redland	not in top 100
veterinary Clifton	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Bristol Vet Specialists, on every pillar.

Speed & CWV		73
Technical		100
Local presence		100
Visibility		0
AI search presence		0
Content & trust		37

this firm sector median leader

Peaceful Paws Vet trails Bristol Vet Specialists by 152 points across 4 pillars, but 76% of that is AI search presence and Visibility alone. It already matches or beats the leader on Technical, Local presence.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best vets in Bristol?
✗	Which veterinary practice in Bristol would you recommend?
✗	Top rated vets in Bristol
✗	My pet is unwell in Bristol - which vet should I call?
✗	Best vets in Clifton, Bristol

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	133
Locations	2
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

euthanasia30
peaceful passing18
peaceful atmosphere13
genuine care9
dignified passing7
home visit6
explaining the process5
unhurried process4
professional vet4
caring parting2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	37	about page: yes · team page: no · credentials: no · blog or news: no · homepage: 2,164 words · last changed: 838 days ago
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	100	133 reviews · rated 5
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

Visibility: 0/100, below the sector median of 21.
Content & trust: 37/100, below the sector median of 60.

How this compares to the leader

Bristol Vet Specialists leads the index with 80/100. The largest gaps are: AI search presence (0 vs 60); Visibility (0 vs 56); Content & trust (37 vs 66).

Top fixes (ranked by impact)

Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Peaceful Paws Vet in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Zetland Vets, Clifton	#10	60/100	2 places above you
PassPets Bristol	#14	57/100	2 places below you
Zetland Vets, Westbury-On-Trym	#9	62/100	3 places above you
Bristol PDSA Pet Hospital	#15	56/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 56 · accessibility 91 · best practices 96 · SEO 92 — biggest losses: Reduce unused JavaScript; Reduce unused CSS; Improve image delivery
Google profile detail	183 photos · claimed · has a description · hours listed · 0 of 133 reviews are one star
Backlinks	58 referring domains · 72 links · rank 98
Site structure	17 pages crawled · 49.4 internal links per page · reachable in: contact 1 click, about 1 click · 0% of links use a generic anchor · 32 sitemap pages not reachable by following links
Sitemap	49 URLs listed · declared in robots.txt · newest entry 13 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Peaceful Paws Vet’s lowest-scoring pillars among those we publish remediation guidance for:

Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.