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Bristol PDSA Pet Hospital — Bristol Vet Digital Visibility Score

Digital Visibility Score: 56 / 100 · Rank 15 of 29

Digital Visibility Score56/100Rank 15 of 29 · top 50%Problems found1No structured data on the homepageOne page from the first2Closest: dog vet Bristol at #12Furthest behind-25Content & trust: 35 against a sector median of 60

Measured 1 September 2026 via the PYC Bristol Vet Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Section titled “Pillar breakdown vs sector median”
Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.
PillarScoreMedianvs median
Speed & CWV6968.5+0.5
Technical7588−13
Local presence8781+6
Visibility3921+18
AI search presence00level
Content & trust3560−25
Pillar performance against the sector median. Bars right of centre are above the median, left are below.
Speed & CWV+0.5
Technical-13
Local presence+6
Visibility+18
AI search presence0
Content & trust-25

Problems found

Section titled “Problems found”
These are specific, checkable faults on the site — not opinions about it.
  • Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.

Where this firm ranks

Section titled “Where this firm ranks”
Ranks for 9 of 12 keywords, average position 22.4, in the local 3-pack for 1 keyword.
KeywordPosition
vets Bristol#24
veterinary practice Bristol#50
best vets Bristolnot in top 100
emergency vet Bristol#17
cat vet Bristolnot in top 100
dog vet Bristol#12
24 hour vet Bristol#10
vet costs Bristol#39
animal hospital Bristol#5
vets Cliftonnot in top 100
vets Redland#23
veterinary Clifton#22

The gap to the leader

Section titled “The gap to the leader”
This firm against the sector median and the index leader, Bristol Vet Specialists, on every pillar.
Speed & CWV69
Technical75
Local presence87
Visibility39
AI search presence0
Content & trust35

this firm sector median leader

Bristol PDSA Pet Hospital trails Bristol Vet Specialists by 157 points across 6 pillars, but 58% of that is AI search presence and Content & trust alone.

Closest to the first page

Section titled “Closest to the first page”
Ranked between #11 and #20 — one page from the first, ordered by how close.
dog vet Bristol#12
emergency vet Bristol#17

2 positions sit between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Section titled “AI search presence”
Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.
✗Who are the best vets in Bristol?
✗Which veterinary practice in Bristol would you recommend?
✗Top rated vets in Bristol
✗My pet is unwell in Bristol - which vet should I call?
✗Best vets in Clifton, Bristol

Local presence

Section titled “Local presence”
Google Business Profile.
Rating4.6 / 5
Reviews342
Locations1
Reviews in last 90 days10
Address matches websiteyes

Lab speed against real users

Section titled “Lab speed against real users”
Largest Contentful Paint measured two ways: one throttled lab run, against 28 days of real Chrome users.
Lab (Lighthouse, mobile)20.8sone throttled load on a datacentre machine
Field (real users)1.2s75th percentile of actual Chrome visitors over 28 days

The lab figure is 17.5× the real-user figure. The lab test rates this site poorly, but real visitors are not experiencing it that way — Core Web Vitals pass on field data. Treat a low lab score here as a lead to investigate, not a fault to pay to fix.

What customers talk about

Section titled “What customers talk about”
Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.
  • helpful staff62
  • donations22
  • covid safety4
  • welcoming atmosphere3
  • antibiotics3
  • easy appointments2
  • dedicated team2
  • car park2
  • value for money2
  • promptness2

Why this score

Section titled “Why this score”
What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.
PillarScoreMade up of
Content & trust35about page: no · team page: no · credentials: no · blog or news: yes · homepage: 475 words
Visibility39ranks for 9 of 12 keywords · average position 22.4 · local 3-pack: 1
Local presence87342 reviews · rated 4.6 · 10 new in 90 days
Technical75HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: no

Key findings

Section titled “Key findings”
  • Technical: 75/100, below the sector median of 88.
  • Content & trust: 35/100, below the sector median of 60.

How this compares to the leader

Section titled “How this compares to the leader”

Bristol Vet Specialists leads the index with 80/100. The largest gaps are: AI search presence (0 vs 60); Content & trust (35 vs 66); Technical (75 vs 100).

Top fixes (ranked by impact)

Section titled “Top fixes (ranked by impact)”
  1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
  2. Add about/team pages, and refresh stale content.
  3. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.

Firms ranked near this one

Section titled “Firms ranked near this one”
The firms nearest Bristol PDSA Pet Hospital in this ranking, beyond the two either side.
FirmRankScoreWhy it is here
Golden Valley Vets#1357/1002 places above you
The Downs Veterinary Practice#1755/1002 places below you
Peaceful Paws Vet#1258/1003 places above you
Watkins & Tasker Vets#1854/1003 places below you

Context (not scored)

Section titled “Context (not scored)”
Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.
Companies HouseNo confident match on the registered name
Real-user speed (CrUX)LCP 1189ms · INP 186ms · CLS 0 · passes Core Web Vitals
Lighthouse (lab, mobile)Performance 38 · accessibility 69 · best practices 100 · SEO 85 — biggest losses: Background and foreground colors do not have a sufficient contrast ratio.; LCP request discovery; Improve image delivery
Google profile detail48 photos · claimed · no description · hours listed · 27 of 342 reviews are one star
Backlinks13781 referring domains · 99530 links · rank 415 · 2745 broken
Site structure25 pages crawled · 121.6 internal links per page · reachable in: contact 1 click, about 2 clicks, team 2 clicks, services 1 click · 0% of links use a generic anchor
Sitemapnot declared in robots.txt

Where to get this fixed

Section titled “Where to get this fixed”

Bristol PDSA Pet Hospital’s lowest-scoring pillars among those we publish remediation guidance for:

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.