Skip to content
PYC HUB

The Downs Veterinary Practice — Bristol Vet Digital Visibility Score

Digital Visibility Score: 55 / 100 · Rank 17 of 29

Digital Visibility Score55/100Rank 17 of 29Problems found1Structured data present, but no LocalBusiness markupOne page from the first5Closest: 24 hour vet Bristol at #11Furthest behind-38.5Speed & CWV: 30 against a sector median of 68.5

Measured 1 September 2026 via the PYC Bristol Vet Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Section titled “Pillar breakdown vs sector median”
Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.
PillarScoreMedianvs median
Speed & CWV3068.5−38.5
Technical8888level
Local presence8181level
Visibility5021+29
AI search presence00level
Content & trust7460+14
Pillar performance against the sector median. Bars right of centre are above the median, left are below.
Speed & CWV-38.5
Technical0
Local presence0
Visibility+29
AI search presence0
Content & trust+14

Problems found

Section titled “Problems found”
These are specific, checkable faults on the site — not opinions about it.
  • Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.

Where this firm ranks

Section titled “Where this firm ranks”
Ranks for 12 of 12 keywords, average position 12.3, in the local 3-pack for 0 keywords.
KeywordPosition
vets Bristol#17
veterinary practice Bristol#1
best vets Bristol#19
emergency vet Bristol#8
cat vet Bristol#32
dog vet Bristol#20
24 hour vet Bristol#11
vet costs Bristol#3
animal hospital Bristol#19
vets Clifton#4
vets Redland#8
veterinary Clifton#5

The gap to the leader

Section titled “The gap to the leader”
This firm against the sector median and the index leader, Bristol Vet Specialists, on every pillar.
Speed & CWV30
Technical88
Local presence81
Visibility50
AI search presence0
Content & trust74

this firm sector median leader

The Downs Veterinary Practice trails Bristol Vet Specialists by 147 points across 5 pillars, but 75% of that is AI search presence and Speed & CWV alone. It already matches or beats the leader on Content & trust.

Closest to the first page

Section titled “Closest to the first page”
Ranked between #11 and #20 — one page from the first, ordered by how close.
24 hour vet Bristol#11
vets Bristol#17
best vets Bristol#19
animal hospital Bristol#19
dog vet Bristol#20

5 positions sit between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Section titled “AI search presence”
Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.
✗Who are the best vets in Bristol?
✗Which veterinary practice in Bristol would you recommend?
✗Top rated vets in Bristol
✗My pet is unwell in Bristol - which vet should I call?
✗Best vets in Clifton, Bristol

Local presence

Section titled “Local presence”
Google Business Profile.
Rating4.7 / 5
Reviews108
Locations1
Reviews in last 90 days4
Address matches websiteyes

What customers talk about

Section titled “What customers talk about”
Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.
  • vet explanation3
  • nurse team3
  • regular updates3
  • spinal surgery2
  • short notice appointments2
  • thorough explanations2
  • dachshund2
  • urgent care2
  • supportive team2
  • reception staff2

Why this score

Section titled “Why this score”
What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.
PillarScoreMade up of
Content & trust74about page: yes · team page: yes · credentials: no · blog or news: yes · homepage: 1,504 words · last changed: 686 days ago
Visibility50ranks for 12 of 12 keywords · average position 12.3 · local 3-pack: 0
Local presence81108 reviews · rated 4.7 · 4 new in 90 days
Technical88HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

Section titled “Key findings”
  • Speed & CWV: 30/100, below the sector median of 68.5.

How this compares to the leader

Section titled “How this compares to the leader”

Bristol Vet Specialists leads the index with 80/100. The largest gaps are: AI search presence (0 vs 60); Speed & CWV (30 vs 80); Local presence (81 vs 100).

Top fixes (ranked by impact)

Section titled “Top fixes (ranked by impact)”
  1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
  2. Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.
  3. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.

Firms ranked near this one

Section titled “Firms ranked near this one”
The firms nearest The Downs Veterinary Practice in this ranking, beyond the two either side.
FirmRankScoreWhy it is here
Bristol PDSA Pet Hospital#1556/1002 places above you
Avenue Veterinary Centre#1953/1002 places below you
PassPets Bristol#1457/1003 places above you
Chicken Clinic - Pet poultry vet#2053/1003 places below you

Context (not scored)

Section titled “Context (not scored)”
Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.
Companies HouseNo confident match on the registered name
Real-user speed (CrUX)Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)Performance 31 · accessibility 65 · best practices 96 · SEO 92 — biggest losses: Reduce unused CSS; Font display; LCP breakdown
Google profile detail12 photos · claimed · no description · hours listed · 5 of 108 reviews are one star
Backlinks117 referring domains · 980 links · rank 131 · 862 broken
Site structure24 pages crawled · 88 internal links per page · reachable in: contact 1 click, about 1 click, team 1 click, services 1 click · 0% of links use a generic anchor
Sitemap1 URLs listed · declared in robots.txt · newest entry 530 days old · 1 of 1 sampled URLs resolve

Where to get this fixed

Section titled “Where to get this fixed”

The Downs Veterinary Practice’s lowest-scoring pillars among those we publish remediation guidance for:

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.