Avenue Veterinary Centre — Bristol Vet Digital Visibility Score

Digital Visibility Score: 53 / 100 · Rank 19 of 29

Digital Visibility Score53/100Rank 19 of 29Problems found2Structured data present, but no LocalBusiness markupOne page from the first3Closest: vets Bristol at #11Furthest behind-22.5Speed & CWV: 46 against a sector median of 68.5

Measured 1 September 2026 via the PYC Bristol Vet Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	46	68.5	−22.5
Technical	88	88	level
Local presence	79	81	−2
Visibility	25	21	+4
AI search presence	0	0	level
Content & trust	66	60	+6

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-22.5
Technical		0
Local presence		-2
Visibility		+4
AI search presence		0
Content & trust		+6

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.
• Worth knowingThe site has not changed in a long timeThe homepage last reported a change 10.7 years ago.

Where this firm ranks

Ranks for 6 of 12 keywords, average position 14.3, in the local 3-pack for 0 keywords.

Keyword	Position
vets Bristol	#11
veterinary practice Bristol	not in top 100
best vets Bristol	#16
emergency vet Bristol	#18
cat vet Bristol	not in top 100
dog vet Bristol	#10
24 hour vet Bristol	#5
vet costs Bristol	#26
animal hospital Bristol	not in top 100
vets Clifton	not in top 100
vets Redland	not in top 100
veterinary Clifton	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Bristol Vet Specialists, on every pillar.

Speed & CWV		46
Technical		88
Local presence		79
Visibility		25
AI search presence		0
Content & trust		66

this firm sector median leader

Avenue Veterinary Centre trails Bristol Vet Specialists by 158 points across 5 pillars, but 59% of that is AI search presence and Speed & CWV alone. It already matches or beats the leader on Content & trust.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

vets Bristol		#11
best vets Bristol		#16
emergency vet Bristol		#18

3 positions sit between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best vets in Bristol?
✗	Which veterinary practice in Bristol would you recommend?
✗	Top rated vets in Bristol
✗	My pet is unwell in Bristol - which vet should I call?
✗	Best vets in Clifton, Bristol

Local presence

Google Business Profile.

Rating	4.7 / 5
Reviews	216
Locations	1
Reviews in last 90 days	2
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

• caring vets7
• clear explanations5
• pet plan4
• cat treatment3
• calm atmosphere3
• rabbit care2
• helpful reception team2
• ample waiting area2
• thorough staff2
• care for owners2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	66	about page: yes · team page: yes · credentials: no · blog or news: yes · homepage: 688 words · last changed: 3914 days ago
Visibility	25	ranks for 6 of 12 keywords · average position 14.3 · local 3-pack: 0
Local presence	79	216 reviews · rated 4.7 · 2 new in 90 days
Technical	88	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

• Speed & CWV: 46/100, below the sector median of 68.5.

How this compares to the leader

Bristol Vet Specialists leads the index with 80/100. The largest gaps are: AI search presence (0 vs 60); Speed & CWV (46 vs 80); Visibility (25 vs 56).

Top fixes (ranked by impact)

1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
2. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
3. Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.

Firms ranked near this one

The firms nearest Avenue Veterinary Centre in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
The Downs Veterinary Practice	#17	55/100	2 places above you
Highcroft Veterinary Group	#21	53/100	2 places below you
Community Vets	#16	55/100	3 places above you
Luna The Dental Vets Bristol	#22	51/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	Company 06541790 · 18.5 years old · active · SIC 75000
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 49 · accessibility 92 · best practices 78 · SEO 100 — biggest losses: Largest Contentful Paint; Avoid large layout shifts; Document request latency
Google profile detail	10 photos · claimed · no description · hours listed · 8 of 216 reviews are one star
Backlinks	173 referring domains · 697 links · rank 128
Site structure	1 pages crawled · 72 internal links per page · reachable in: contact 1 click, team 1 click · 0% of links use a generic anchor · 41 sitemap pages not reachable by following links
Sitemap	42 URLs listed · declared in robots.txt · newest entry 115 days old · 3 of 5 sampled URLs resolve

Where to get this fixed

Avenue Veterinary Centre’s lowest-scoring pillars among those we publish remediation guidance for:

• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
• Visibility (25/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

↑ Ranked aboveWatkins & Tasker Vets#18 · 54/100 Full indexAll 29 firms ↓ Ranked belowChicken Clinic - Pet poultry vet#20 · 53/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.